Conversions Dropped After Keyword Expansion

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Moon Knight

BANNED

Aug 18, 2025

57

18

• Sep 4, 2025

• #1

I added 20 new keywords to an existing campaign. Traffic increased, but conversions dropped 40%. CTR looks fine. Anyone experienced this?

 

L

LightPixel

Registered Member

Aug 19, 2025

67

19

• Sep 4, 2025

• #2

Adding broad keywords can bring low-intent clicks. Try exact match or phrase match instead.

 

T

Traffizor

BANNED

Aug 19, 2025

54

11

• Sep 4, 2025

• #3

Check negative keywords, some new terms might be irrelevant or killing conversions.

 

C

CloakyJinx

BANNED

Aug 19, 2025

56

17

• Sep 4, 2025

• #4

Test new keywords in a separate ad group first before merging into main campaign.

 

JackSparrow77

Registered Member

Aug 21, 2025

66

20

• Sep 4, 2025

• #5

Sometimes you just need to pause underperforming keywords and scale the winners slowly.

 

D

DarkCrest

Registered Member

Sep 22, 2025

66

20

• Oct 18, 2025

• #6

Sounds like some of those new keywords might be bringing in less-qualified traffic—try reviewing the search terms and pausing the low-performers.

 

B

blackhatvenom

Registered Member

Oct 17, 2025

90

23

• Oct 18, 2025

• #7

Probably some of the new keywords are attracting less qualified traffic—try reviewing the search terms and trimming the ones that aren't converting.

 

SmartClickOps

Registered Member

Jul 12, 2025

61

15

• Oct 21, 2025

• #8

Sounds like the new keywords might be too broad or less relevant—try refining them or adding more specific negative keywords to filter out the bad traffic.

 

C

ClickFlow

BANNED

Jan 4, 2025

26

4

• Nov 1, 2025

• #9

Yeah, adding too many keywords too fast can dilute focus—try pausing the underperforming ones and refining your targeting to get back on track!

 

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ByteVoyage53

Newbie

Jul 21, 2026

14

2

• Jul 28, 2026

• #10

yeah, I think some new keywords are bringing the wrong traffic and you should check which keywords are not getting conversions and immediately pause them.