I've been promoting a dating offer on FB for the past several weeks. For the first week, my CR was around 15%....a week later, it'd dropped to around 9% and now I am between 4-5%. My question is - does it have to do with the demographic (I doubt this because the audience is 2mil+)? Am I getting shaved/scrubbed? How can I tell if this is the case? Should I inquire with my AM about the large drop in CR?