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Conversion rate too high?

Discussion in 'Affiliate Programs' started by pitbully, Jul 4, 2014.

  1. pitbully

    pitbully Regular Member

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    I know a lot of you guys working with CPA programs who have high CTRs or conversions have to dilute with other traffic etc. but my question is related to selling physical merchandise from big online stores. I belong to a ton of them, but let's use Amazon as the example.

    If I genuinely have a really good way of funneling legit sales to my Amazon affiliate links, are they going to be up my ass if the conversion rate is quite high? CPA networks have obvious reason to question unusual traffic patterns etc. but if it's a program based on sales, does the conversion rate matter? I have a killer way to make sales in a few different categories. A lot of the people who actually click my affiliate link will be doing so cause they're going to buy something. So the conversion rate will be high, is this a problem with sales based programs, or do they not care as long as they're legit sales and they're making money?

    Thanks for your input
     
  2. pitbully

    pitbully Regular Member

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    Nobody? Some of you guys must know if sales based affiliate programs get suspicious of high conversion rates..
     
  3. milanb

    milanb Junior Member Premium Member

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    No way they would care, they might be suspicious but if everything is fine then no need to worry. If anything, the AMs will praise you for high conversion rates and will want to work more closely with you, from my experience.
     
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  4. LordCameltoe

    LordCameltoe Jr. VIP Jr. VIP Premium Member

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    Depends, if you are selling physical goods, they might be suspicious, but if you're return rate is acceptable, then they will stop bothering you.

    If its high, they will most likely assume you are sending fraud signups.

    Same goes for subscription sites, if you have a good ratio but nobody is spending money or active, then obviously they will assume its fraud as well.



    I dont know what your method is, but most companies look into high conversion rates because its usually the tell-tale sign of a scammer. But if what you're doing is sending legitimate paying customers, then it shouldn't be a problem. Companies are there too make money, so why turn it down? ;)
     
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  5. omagad

    omagad Jr. VIP Jr. VIP Premium Member

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    I guess you're offering an incentive, right? Well if it's good enough and the buyers won't return the goods or make a chargeback, you don't have to worry.

    I mean, if you pre qualify the leads on your side, before they hit the aff link, that's just you doing extra work. There's nothing wrong in this.

    I repeat, unless you make false claims or promisses and they'll have buyers remorse if you (or the goods) under deliver.
     
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  6. peetrike

    peetrike Power Member

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    If your traffic source (referer for them) seems legit then you`re ok. For Amazon may seem more suspicious when you have too low conversion rate which may seem like CS for them.Cheers
     
  7. pitbully

    pitbully Regular Member

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    I'm not offering an incentive, I've just found a way to use a traffic source where only people who are seriously interested in shopping at that particular store will be likely to click on an affiliate link. But either way I suppose you're right, the high conversion rate just means I'm doing the extra work for them. Thanks for the input bro.
     
  8. pitbully

    pitbully Regular Member

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    None of the traffic is going directly through the affiliate link. All of the visitors are coming from the traffic source, then onto my site, and then clicking an affiliate link on my site. So the referrer should be the unique tracking links my WP theme uses to track visitors and these tracking links use my own domain.