So I am testing conversion rates with different prices on one of my products, and here is what I came up with: Day 1 - Day 2: My price was $41.95..... I had about 100 form submissions, and 1 sale for the whole 2 day time period. Day 3: I decided to lower my price to $9.95 to see how much the conversion rate would change..... Still, I had about 100 submissions, with only 1 sale.....BUT, where as at $41.95 it took 2 days to get 100 form submissions, it only took about 4 - 5 hours to get 100 submissions at $9.95 So basically, the conversion rate stayed virtually the same, but the submissions multiplied... Now the thing is, what I was thinking is that if I keep it at $9.95, I will get a lot more submissions, and will be able to offer them other products at a later time through email. But then again, if the conversion rate didn't change, then chances are that person would have also paid $41.95 and I would make more from the sale. How would you all do it?