Conversion Rate Question? Please Help!

Hey blackhatters.

I have a question regarding web site conversion. I am going to do a direct marketing campaign that features a multi step door hanger scheme.

I will do a door hanger drop to a large amount of homes in my target market, I will direct them to go to my web site and read the special free report of beneficial info for them that regards their home along with at the same time promoting my services ON the door hangers. The door hangers will be different each time and also the special reports will be different each time..

So my question is, say.. hypothetically 50k people worth of traffic come to the site .. Could I convert say.. 10 percent of them? Or is that too high of a number? Because most conversion rate articles and info that i have read RELATE to ecommerce or people finding your site on SEO and say 1-3% is the average.

However, what if they saw the direct marketing material, went to the site THEMSELVES with a motive of reading a special report/looking up my specific company.. what would the conversion rate range be? COULD it be 10% or is that too high?

PS: I am targeting my market correctly and also combining it with professional copy writing and design services.

Can't wait to hear your expertise.

Gary

Test and tracking. Make split test of different variations for your landing pages. This is my short answer.

What do you consider a conversion? A sign up for your free report?

It will all depend on what s on your ad. If the ad is very clear, then those who will go to their computer and type in the url will be very warm so you should have a good conversion rate.

If the ad is somehow misleading, then it s another story...

10 percent is definitely too high if you hit 3-5 i would be surprised.

What I consider a conversion is registering for my membership monthly fee service. Also, the special free reports will be public on the web site for them to read in a simple manner since part of the reason they are coming to the site is to read it.

My ad will be definitely clear. What do you consider a "good conversion rate" in your opinion?

To CMorrow: It can't be 10% even if they come to the site with a motive after being attracted by door hangers, an exclusive service that appeals to the target demographic, and a special report?

I'm not an expert at web conversions but I think that the 1-2% industry average that is widely talked about doesn't concern this type of marketing strategy.

Thank you and hope to hear back some more feedback

Cheers

Bump !

I think you are being a bit too optimistic, despite the fact that no realistic estimate can be given to you without seeing the door hanger design, website, free report, service details, etc. so expecting someone to throw a number at you to make you happy is a bit ignorant.

You are expecting someone to agree with your 10% estimate. You have disagreed with every person so far that has said 10% is too high. I'd be surprised if 10% of the people who get the door hanger even go to the website.

Just remember that the SEO conversion rates you've read about are based on customers searching for a service or product they already intend to buy, since that is the purpose of SEO. Given that you do not realistically know if any one person in your target audience is actively looking for your service, it's logical to say that the conversion rate would actually be even lower than standard SEO conversion rates.

But since you disagree with everyone trying to provide their own estimates, you should make the investment and try it out, rather than sitting here waiting for someone to say what you want to hear.

I didn't disagree with anyone. Also it was only one person that I questioned about the 10%. I said I "think". Not "No". I'm just trying to get more of an insight based on this.

I'm also just simply trying to find out how conversion rates work with this marketing strategy based on others speculation.

Just to throw something out there: For the average direct marketing approach.. the conversion rate is 1-2% as well. The only difference is that I am combining a motivation of special free reports and directing them to go to the website for a compelling sales pitch on the entire web site and door hangers. So i'm combining the conversion rate average with the direct marketing average. However it can be much higher if done correctly and I have found the right audience for my services along with an eye catching offer.

I didn't mean to be ignorant. Just trying to shed some more light on this marketing approach whose conversion rate is not talked about much when combining two things together.

My apologies if i came off in a rude way.

Gary