If you do not experience this kind of stuff in your business, just imagine: - You have made a small business, corner shop, running e-commerce website with low visitors - If there are any visitors, there's really bad conversion rate What's your next step ? You don't want to fail, stop your business. Ok, i am gonna make an Facebook ad and promote my business. With low experience skills, targeting and other stuff around internet marketing this solution doesn't work as well as i expected. On the other hand, there's coming an idea. I will create awesome offer for my products, great photos, information (better than my e-commerce site, cheaper and easier). I will use a website, which gather demands, requests from customers and have more visitors. In the result, they will promote and register my products, i will get information about what customers search for, what they want and in the result, there's more space to contact them and it will result in a better conversion rate. Time saving, easy steps. Does the second option sound good for you ? What do you think.