TheVigilante
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How do you increase your website’s conversion rates?
For most businesses, the first step to increasing conversion rates is to add a value proposition. What's a value proposition? A value proposition is a section on your website, starting with the top of your home page, that consists of:
1. A powerful attention-getting headline
2. A short subheadline that converts attention into interest
3. A unique and attractive offer that is valuable to the visitor
4. A call to action (also known as a CTA)
5. A picture or image that compliments the overall value proposition
The headline: the purpose of the headline is simple – to get the website visitor's attention. That’s it. People are jaded and have short attention spans. They surf the web with their finger on the ‘BACK’ button. They’re ready to leave and look elsewhere if you don’t say something that ‘pops’and jars them out of their jaded trance. By creating an attention getting headline, you’ll get them to investigate and read further.
The subheadline: the purpose of the subheadline is to convert the attention created by the headline into interest. The subheadline’s job is to get the website visitor into a conversation about your offering.
The offer: the purpose of the offer is quite simple, to present to the website visitor something they can do that will benefit them. But be careful, you can’t just offer something they can get at many other places. It’s absolutely critical that your offer be something highly-valuable and absolutely unique. If you fail to offer something powerful and unique, there is a high likelihood they will ignore your offer and continue to shop around for something that is more interesting
The CTA: the call to action can be a button or a form. Its important to have benefit-centric wording on your call to action that doesn’t command them to do something, but instead persuades them to do it.
The image: the picture or image used should compliment the value proposition. Hero shots are excellent choices. But sometimes a simple picture of person from the company, or even a customer, making eye contact with the website visitor is perfect.
The hard part is that you have to do all of this with as few words as possible. Why? Because they just found you on the internet. They know little or nothing about you. They don’t want to read a book to get to know you. Its critical to be as brief as possible. Too many words, and your value proposition will be ignored.
For most businesses, the first step to increasing conversion rates is to add a value proposition. What's a value proposition? A value proposition is a section on your website, starting with the top of your home page, that consists of:
1. A powerful attention-getting headline
2. A short subheadline that converts attention into interest
3. A unique and attractive offer that is valuable to the visitor
4. A call to action (also known as a CTA)
5. A picture or image that compliments the overall value proposition
The headline: the purpose of the headline is simple – to get the website visitor's attention. That’s it. People are jaded and have short attention spans. They surf the web with their finger on the ‘BACK’ button. They’re ready to leave and look elsewhere if you don’t say something that ‘pops’and jars them out of their jaded trance. By creating an attention getting headline, you’ll get them to investigate and read further.
The subheadline: the purpose of the subheadline is to convert the attention created by the headline into interest. The subheadline’s job is to get the website visitor into a conversation about your offering.
The offer: the purpose of the offer is quite simple, to present to the website visitor something they can do that will benefit them. But be careful, you can’t just offer something they can get at many other places. It’s absolutely critical that your offer be something highly-valuable and absolutely unique. If you fail to offer something powerful and unique, there is a high likelihood they will ignore your offer and continue to shop around for something that is more interesting
The CTA: the call to action can be a button or a form. Its important to have benefit-centric wording on your call to action that doesn’t command them to do something, but instead persuades them to do it.
The image: the picture or image used should compliment the value proposition. Hero shots are excellent choices. But sometimes a simple picture of person from the company, or even a customer, making eye contact with the website visitor is perfect.
The hard part is that you have to do all of this with as few words as possible. Why? Because they just found you on the internet. They know little or nothing about you. They don’t want to read a book to get to know you. Its critical to be as brief as possible. Too many words, and your value proposition will be ignored.
