Conversion Facebook ads POD

Hi here,

I'm French and i try to begin to make money online. For that, i create a beautiful T-Shirt on Teechip with an funny sentence about beer .

To promote my T-shirt, I built a Facebook Page about Beer and i made a post with 4 photos of my T-shirt and a link to buy it. I put forward my post with facebook ads.

I have a hight engagement level (like, share, comment) but very few of them click on the link to see the product on the store. I have about 70 shares, 200 likes and 50 comments but only 8 of them click on the link.

Have you some tips for me to improve my conversion rate ?

Thanks,
Julien

I bet your goal was engagement. I advise you to use ADD to CART and you keep an eyes on the ads.. if you get clicks + add to cart keep it... otherwise kill it. GOOD LUCK

Yes it was engagement. Thanks for your advice ! I will try this method.

At this moment, i have more engagement but no click.

I think most important problem - niche. Maybe the call-to-action too prominent?