content perform best on Twitter

What types of content perform best on Twitter, and how can you create engaging content for your audience?

i'm not sure about the content since most of the time it depends on the audience's demographics and interest. But i would say the easiest engaging content right now would be polls and surveys about a certain hot topic like celebrity news or the industry.

I think trends its a good way to go .Just search for trending topics in usa for the specific day