View = content locker has been loaded to the user
Click = user has clicked the offer, you also need to check if your click count is unique or not, since some users can click 3 offers or 5 (depends how many you hold there) and that would be 1 unique click (unique IP address)
Leads = conversions
So, it is quite possible that your network is counting every single click to offer (you should be able to modify that in settings) because it is important to know unique clicks
What this means for your case? 50 clicks might be 10 unique clicks, and user usually complete a single offer, so other offers clicks are not important for that report
You also must have a option to view all clicks to offers (in this report unique IP have no role, because you are watching clicks to offers, and it is important to see all clicks no matter if they came from a single or few users, as this statistic helps you to decide what offer to push, because that offer converts better)