Content Creation Strategy

ozer221 · Oct 13, 2022

Let's say we are going to prepare an article titled "Hairstyles". In word research;

Hairstyles for 20 years old
Hairstyles for 30 years old
Hairstyles for 40 years old
Hairstyles for 50 years old
Hairstyles for 60 years old

In this way, we have subheadings. What is the most logical way to plan content in terms of SEO here?

Should all headings be included in a single article or should separate topics be opened for each subheading and linked to each other? Does Google want a user to find what they are looking for on the page or navigate the site?

If they are all going to be one article, is it reasonable to include the word Hairstyles in each sub-title? What way do you think should be followed?

Followlix · Oct 13, 2022

I encountered similar dilemmas in the past, and I always went the same route - creating a different article for each.

Google is extremely smart, so to "beat it", we have to think like... humans.

Let's say you're 40 years old, and you're looking for a new haircut so you decide to google some haircuts the internet says will look good on you, now, what article would you like the most?

One in which your age group is in the title and you don't have to scroll a lot to find your category, or one in which you're not the focus of, and have to scroll through tens of other haircuts for other age groups until you find what you were looking for?

Google, like any human, props up the search results which help the most, and us, as humans, like the results which tell us the fastest correct answers, as we're lazy creatures with limited time that do not like to browse an entire website to find the answers.

ozer221 · Oct 13, 2022

Followlix said:
I encountered similar dilemmas in the past, and I always went the same route - creating a different article for each.

Google is extremely smart, so to "beat it", we have to think like... humans.

Let's say you're 40 years old, and you're looking for a new haircut so you decide to google some haircuts the internet says will look good on you, now, what article would you like the most?

One in which your age group is in the title and you don't have to scroll a lot to find your category, or one in which you're not the focus of, and have to scroll through tens of other haircuts for other age groups until you find what you were looking for?

Google, like any human, props up the search results which help the most, and us, as humans, like the results which tell us the fastest correct answers, as we're lazy creatures with limited time that do not like to browse an entire website to find the answers.

Very nice answer thanks for that. So, do you think that making all the titles similar in this way creates a spam perception on the Google side? Do you have an opinion or experience on this subject?

Followlix · Oct 13, 2022

ozer221 said:
Very nice answer thanks for that. So, do you think that making all the titles similar in this way creates a spam perception on the Google side? Do you have an opinion or experience on this subject?

I do believe that having all our titles that similar can be seen as spam, but I'd say it will depend on the size of your website, the amount of articles you add in-between these and so on.

If you post a few articles a day then posting these one every few days should be fine.

If you however post a low number of articles and Google isn't used to you publishing a lot then it might be a good idea to switch up the titles a tiny bit, while still targeting the same areas.

For example:

Top 10 hairstyles for 20 year olds boys.
The best 25 hairstyles for 40 year olds moms.
Hairstyles to impress your 30 year old date.

Etcetera.

blackbeans · Oct 30, 2022

I suggest you have one main article focusing on the "general hairstyles" keyword.

Within that article, you mention the subheadings, which link to the specific pages targeting the key phrases in those subheadings.

This way, the main page acts as some "overview," and when people click on the link of the secondary keywords, they grow to a page that delivers on that keyword.

Of course, you have to make sure that you deliver on the search intent of each page's target keyword.

It's also a good idea to look at your competing pages for your secondary keyword pages.

Make sure that your content for these pages is more comprehensive, up to date, and truly delivers on search intent.

You have to understand that SEO is all comparative.

That's how Google ranks you.

You don't just look at the keyword and try to deliver on its search intent in a vacuum.

You have to also look at and consider what your competitors are doing and future-proof your content so that even if they try to make changes, you can still beat them.

Content Creation Strategy

ozer221

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Followlix

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ozer221

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Followlix

Senior Member

blackbeans

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