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Content Agency Partnering with SEO Agencies

Discussion in 'Associated Content & Writing Articles' started by Janaenelly, Jul 31, 2017.

  1. Janaenelly

    Janaenelly Newbie

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    I've started a Content/Article Writing Agency. Do you think it is a good business idea to partner with a number of SEO Agencies and have them outsource their content and articles that they need written to me?
     
  2. eloquenceeee

    eloquenceeee Jr. VIP Jr. VIP

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    I think the most important thing is getting your first customers, regardless of where they come from ;)

    I previously ran a similar type of agency and had content orders that came from three SEO agencies.

    It was great to have them because they provided consistent contracts and gave me the ability to have predictable revenue each month.

    Of course, they can be more demanding and can sometimes be harder to sell to initially.
     
  3. mystwoman

    mystwoman Newbie

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    I interviewed at a big seo agency once. The CEO was a prima Donna and every worker in the place stared at me with bug eyesvlike I was going to take their job or get rolled or something.
    I couldn't tell if he was really offering a job or just mining my social contacts and references for clients. They said they were giving up their mid Wilshire office space for a "custom" office designed so the boss' dog could walk around in peace.

    I got the f out of there. Those people are selling magic oil from a genie lamp and hoping the checks clear before the clients figure out the snake oil is elbow grease.

    Just one person' opinion. If the writers' provide the work product that makes the seo machine crank then why are writers at the bottom of the totem pole by fee and decision making structure?
     
  4. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    You'll never know what you're gaining or losing until you try, @Janaenelly. Just set the boundaries of the two of you to avoid conflicts of interest. A non-disclosure agreement is recommended.
     
  5. kickthat

    kickthat Jr. VIP Jr. VIP

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    Sure. Why would it be a bad thing?

    Things to consider though;

    - I assume since you started your own agency that you're comfortable writing content that will help a site perform in search. I imagine any decent SEO agency will want some evidence of this. I'm guessing you have samples of different types of content. If not, put some together or get some work under your belt before trying to approach agencies.

    - Are your rates reasonable for the companies you're looking to work with? Get a good idea of the price you're worth. If you want the work then you don't want to go in with too high a price, but equally you want to be taken seriously and don't want to undervalue yourself so don't be too cheap.

    - Who are these agencies using already? Are they using in-house writers? If so, are they likely to need to outsource? Are they already outsourcing somewhere else and, if so, what can you offer that their current provider cannot?

    These aren't meant to put you off, I don't see anything wrong with the idea, just think through the concept and go in with a professional approach. Show them what you can bring to the table so you don't miss your chance by being underprepared. Think through the questions that the agencies you approach might ask and have answers ready for them. If you're serious about this and you are able to do so, try and find local agencies first and arrange a face-to-face meeting and go in with a portfolio of work.
     
  6. mystwoman

    mystwoman Newbie

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    So many people are interested in underselling this that unless you are willing to work for peanuts or rupees or bit coin slivers you may have little profit. Just some hard truth..
     
  7. kickthat

    kickthat Jr. VIP Jr. VIP

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    I think it depends who you look to work with.

    Any SEO agency who gives a shit about their clients won't simply outsource content to the lowest bidder. If someone like the OP goes to them with a professional approach, the right attitude, portfolio of work that is high quality and the mindset to do well for their clients, there is no reason why he shouldn't be taken seriously. I don't think every SEO agency is like the company you described - though certainly some are.

    If you write content that gets clients ranking, and sells their products/services, there is no reason why any decent agency wouldn't want to use you. It's all about how you position yourself in the market. Go in low and people will think you're shit. Charge higher rates and people know you are the shit.

    @Reaver wrote a great article that I'm basically just paraphrasing now, so here: https://www.blackhatworld.com/seo/how-to-get-better-paying-article-copywriting-clients.869041/