Consultant or Lead Gen.. which you prefer?

As the title above.. which you guys prefer?
Being a consultant.. Or being an agent and get paid for commission?

Consultant
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- Hard to convince prospect to buy from you
- Get advance payment
- Need to involve client when executing a plan

Lead Gen
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- Easy to apply to become agent
- Need to use own money for marketing
- More control of the business

Both are great, but done properly lead gen is far more profitable due to more funnels.

I prefer the consultant angle. Despite the advantages of lead generation, I like to get paid up front to reduce risk on my end, although I do lead generation as well.