Consult when checking the quality of a new advertisement

LakkyAgency

LakkyAgency

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Usually when you create a new advertisement, what do you usually do to check whether that advertisement is effective compared to the general average or your other advertisements? For example, how to multiply groups? How to budget?
 
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kalyuh2212 said:
Usually when you create a new advertisement, what do you usually do to check whether that advertisement is effective compared to the general average or your other advertisements? For example, how to multiply groups? How to budget?
Click to expand...
I think you should try running with a small budget to check if the campaign is effective. If it is effective, you should increase the budget and multiply many other campaigns.
 
If your ROI is positive, it's good quality
If you ROI is negative, it's bad quality
Not rocket science
 
XH agency said:
Tôi nghĩ bạn nên thử chạy với ngân sách nhỏ để kiểm tra xem chiến dịch có hiệu quả không. Nếu hiệu quả, bạn nên tăng ngân sách và nhân nhiều chiến dịch khác.
Click to expand...

XH agency said:
I think you should try running with a small budget to check if the campaign is effective. If it is effective, you should increase the budget and multiply many other campaigns.
Click to expand...
Normally, when running a large budget, you multiply many new campaigns on the same ad. Or do you just increase the budget of the old campaign?
 
1968071 said:
Nếu ROI của bạn là dương thì chất lượng tốt
Nếu ROI của bạn là âm, thì chất lượng kém
Không phải khoa học tên lửa
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I don't understand what the word ROI means, can you explain more? Thank you
 
kalyuh2212 said:
I don't understand what the word ROI means, can you explain more? Thank you
Click to expand...
Of course
ROI = Return on investment

If you pay $5 to FB and you earn $7, your ROI is positive
If you pay $5 to FB and you earn $3, your ROI is negative
 
1968071 said:
Tất nhiên rồi
ROI = Lợi nhuận đầu tư

Nếu bạn trả 5 đô la cho FB và bạn kiếm được 7 đô la, ROI của bạn là dương
Nếu bạn trả 5 đô la cho FB và bạn kiếm được 3 đô la, ROI của bạn là âm
Click to expand...

1968071 said:
Of course
ROI = Return on investment

If you pay $5 to FB and you earn $7, your ROI is positive
If you pay $5 to FB and you earn $3, your ROI is negative
Click to expand...
Everyone knows that, but not every campaign is about selling to make a profit, what I need is a way to test a new campaign compared to the average of my other campaigns.
 
After implementing ads, you need to track ad performance metrics such as conversion rate, cost per click (CPC), ROI (return on investment), etc. Use web analytics tools or advertising platforms to evaluate results and adjust strategy if necessary.
 
You should increase your advertising budget by no more than 30%. For better effect. If you want to scale up, you should add more ad accounts
 
1. Monitor key metrics like CTR, CPC,.... Compare these with industry benchmarks or your previous ad campaigns.
2. Test different ad creatives, headlines, or audience segments to see which performs best. Allocate budget based on initial performance insights.
 
1968071 said:
Of course
ROI = Return on investment

If you pay $5 to FB and you earn $7, your ROI is positive
If you pay $5 to FB and you earn $3, your ROI is negative
Click to expand...
Oh, I also have questions about this, thank you so much for sharing kkk
 
If you are testing CTR you can run a small campaign and compare the CTR of each ad.
If your testing ROI, you compare the ROI of various ads.
Ultimately, if the ad has good ROI it is a good ad. If it has a bad ROI it is a bad ad, even if the CTR is high (it might be attracting the wrong audience)
 
You can run a low budget then increase the budget when you see the campaign running well
 
kalyuh2212 said:
Usually when you create a new advertisement, what do you usually do to check whether that advertisement is effective compared to the general average or your other advertisements? For example, how to multiply groups? How to budget?
Click to expand...
i will create 1 product on 2 different account ids to get different results and compare them
 
Elisa Elise said:
If the campaign is good, how do you continue with it, let a certain large budget run forever or still turn it on and off to select daily?
Elisa Elise said:
You can run a low budget then increase the budget when you see the campaign running well
Click to expand...
If the campaign is good, how do you continue with it, let a certain large budget run forever or still turn it on and off to select daily?
Click to expand...
 
run ab testing.
make 10 to 20 ad campaign and set budget 10 to 20$ each campaign.
see which one give you better results and run them.
 
You can start with small budgets and gradually increase them
Keep track of metrics (CPM, ROI, installs, reach...) to make the best changes.
 
run A/B testing
You can create a few ads with different targets, images, and content to test which one has the best results.
 
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