Consistency Is Your Secret Weapon

I was reading and I found this...and how true it is. This principle cuts across every facet of life. More specifically to internet marketing.

So I encourage everyone who is putting in effort to make money online...you have a secret weapon. Don't relent and give up. In due time it will all come together.

Whatever marketing strategy and tactics you choose, they'll be effective if you're persistent. Consistency is the key to success in marketing. (One clarification: Consistently doing nothing doesn't count.) Choosing your tactics based on your strengths instead of what's popular will help you achieve that consistency.

There's still no silver bullet in marketing. Social media is not a replacement for the marketing tactics that have evolved over the years. It's a tool in your arsenal.

Decide what type of marketing tactics you're most likely to support for the long term and stick with it.

Learn to adapt and innovate. See you at the top.

This quote framed and on the wall above my desk for the last 10 years.

Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On' has solved and always will solve the problems of the human race.

Calvin Coolidge
30th president of US (1872 - 1933)