In the U.S. people go to prison pretty quick. Judges don't like the word "counterfeit" and "bootleg" and companies usually pursing punishment are backed by pricey but well experienced lawyers. Unfortunately a lot of the rules and laws regarding counterfeits were put in place back in the 30's and 40's when laws were likely more strict to combat the emerging counterfeit and bootlegging operations that started as far back as alcohol prohibition and backed by todays very strict infringement laws.
In China, I knew a person who was accepting bribes from factories until someone sold him out and is now doing a lot of time in prison. In the U.S., I knew someone who actually got arrested for selling copied DVDs on a school campus, and he was made an example of.