I'm very new at SEO, so please forgive me if the answer to this question is very obvious. But I looked for a keyword on Google. Then I went to TrafficTravis (which is very addicting) and noticed that the second ranked website has more backlinks and is older than the first ranked website. So I was wondering why. Does the first ranked one have better quality backlinks? If you owned the second site, how would you outrank the first one?