- Mar 10, 2021
- 184
- 37
I'm looking for some informative suggestions here for the e-commerce marketing strategy.
I managed to have my competitor's IG followers profile scraped (20K). The spreadsheet has the following columns:
userid, username, full name, follower count, following count, media count, biography, external URL, email, phone, address, category, city name
Key observations:
1. Around 7% have universal identifiers - email or phone number;
2. Some are business accounts;
Now, what's the best way to exploit those data?
I was told that I can either send cold emails or load the valid data to a Facebook ad as the audience.
As far as I know, cold email doesn't work well (I could be wrong! You BHWers know better than me).
If I use the data as my customer list and create a custom audience, so, should I use Look Alike Audience, or use the customer audience itself directly for optimal performance (may goal is conversion, so best ROAS)?
Anyway, I'm looking for advice on exploiting the scraped data.
If you are very good at this, I'm open to collaboration or paid service.
I managed to have my competitor's IG followers profile scraped (20K). The spreadsheet has the following columns:
userid, username, full name, follower count, following count, media count, biography, external URL, email, phone, address, category, city name
Key observations:
1. Around 7% have universal identifiers - email or phone number;
2. Some are business accounts;
Now, what's the best way to exploit those data?
I was told that I can either send cold emails or load the valid data to a Facebook ad as the audience.
As far as I know, cold email doesn't work well (I could be wrong! You BHWers know better than me).
If I use the data as my customer list and create a custom audience, so, should I use Look Alike Audience, or use the customer audience itself directly for optimal performance (may goal is conversion, so best ROAS)?
Anyway, I'm looking for advice on exploiting the scraped data.
If you are very good at this, I'm open to collaboration or paid service.
