Competitors FB/Insta ad spend
- Thread starter Krio
- Start date
swingggy
Registered Member
- Jan 5, 2022
- 50
- 18
They used to show impression ranges on fb adslibrary for all ads but now it only shows for top spenders.
Mostly any spy tool can show you impression counts, and generally higher impressions means more spend.
High imp doesn't always = high spend, page/post engage ads get high imp numbers on very little spend and you should also be mindful of the geos the ad is live in, but usually you can make a guess on competitors strategy based on your own data if you run the same niche.
Mostly any spy tool can show you impression counts, and generally higher impressions means more spend.
High imp doesn't always = high spend, page/post engage ads get high imp numbers on very little spend and you should also be mindful of the geos the ad is live in, but usually you can make a guess on competitors strategy based on your own data if you run the same niche.
Krio
Junior Member
- Sep 16, 2020
- 133
- 26
Thank you!
Sulzkis
Newbie
- Dec 24, 2018
- 15
- 4
Sure mate. Download similar web as a Google extension. Using that add-on check your competitors' traffic, then you can estimate that the CR - Conversion rate is about 2% (because it's the avg cr in ecomm businesses). Second and one of the most important steps, go through all the products and estimate the AOV - average order value (if your competitor sells one product, it's easy to estimate hah). You'll never know what the exact AOV is, but you can guess
So, now you know the traffic, you know how many visitors have bought the product, cuz you have CR and know you can calculate the revenue.
Monthly revenue = Total Traffic Per Month x AOV x CR
Once you know the monthly revenue you can assume that they're spending 30% on ads of their monthly revenue.
Best Wishes,
Sulzkis
Krio
Junior Member
- Sep 16, 2020
- 133
- 26
Thank you! I found a way on Instagram to check details of previous ads of Competitors which are not running , so when u check competitors ads on ad library, if there are any old ads not running, but enabled in their campaign, you can see all the details including cost , demographics of that ad campaign. This works only if they forget to disable old campaigns lol. But u can't see the cost of the ads which are running.Sure mate. Download similar web as a Google extension. Using that add-on check your competitors' traffic, then you can estimate that the CR - Conversion rate is about 2% (because it's the avg cr in ecomm businesses). Second and one of the most important steps, go through all the products and estimate the AOV - average order value (if your competitor sells one product, it's easy to estimate hah). You'll never know what the exact AOV is, but you can guess
So, now you know the traffic, you know how many visitors have bought the product, cuz you have CR and know you can calculate the revenue.
Monthly revenue = Total Traffic Per Month x AOV x CR
Once you know the monthly revenue you can assume that they're spending 30% on ads of their monthly revenue.
Best Wishes,
Sulzkis
Impossible to know. You can only estimate by looking at the amount of views