I know Wikipedia has a very strong SEO record but I am curious about something. I was researching a keyword, top results with PR0 amazon pages. 3rd and 4th were Wikipedia pages and after 4th was just random, easy to beat pages. So how hard is amazon to beat out if the exact phrase is not in the title? And if Wikipedia does not contain the exact phrase anywhere on the page, and doesn't mention any of the words in the title or url, then how hard will it be to outrank? The keyword is 3 words long and each word of the phrase is in a different spot on the page. Thoughts for beating Amazon? Wikipedia?