Comparison table - yay or nay?

roydan

roydan

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I have some comparison articles that are set up like that:
#1: brand name
Chunk of text

#2: brand name
Chunk of text

In term of seo only, will it be better to add some sort of tl;dr table at the top with just rank, brand, score, links to full review (different page, not an anchor), and link to buy? I'm also thinking about linking the brand name to the appropriate anchor within the same page.
I don't want to add the chunk of text describing each brand to the table because it's too long and beats the purpose of the short table.

These pages are indexed but are still very new, ranked at ~5th page.
 
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I'm not sure about this, either...

But, given how much easier they make the reading for visitors I would definitely add it
 
Always use the tables if you can. The improve the CTR ridiculously. Just try to make them as minimalistic as possible (avoid massive chunks of text) and don't overdo it with the affiliate links.
 
For review articles, a table is highly recommended. You can summarize the text to shorten it.
 
I have sites where I put a table, title, and then a link to the product itself, and a link to the article. Sort of the best of both worlds at the same time.
 
Thanks for the advice, glad you guys confirmed my gut feeling :)
 
Tables are the norm. You can be more creative by adding fancy site map like pages giving each review pages or any page your subjective view. Just a gut feeling !!
 
you can also compile a nice infographic to show a summary of your findings.

People go crazy to link to good ones.
 
Agreed with everyone else. Tables are great for usability. So it’s a yay.
 
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I don't think they provide any value to the user, to me its an obsolete way to construct a review article, focus on better content and benefit and of course actionable CTAs that prompt user to click.
 
I recently ran an A/B test on one of my Amazon Affiliate websites w/sample size: ~1000 visitors

In terms of conversions: Introducing tables to my blog posts increased my conversions by ~37%.
In terms of rankings: I gained some positions, but nothing significant (A lot of other factors are in play here)
In terms of visitor engagement: Traffic stayed 25% more time on my website. (Heat maps indicate that the tables are HOT AF)

When in doubt, always A/B test. If you still don't have much organic traffic to run a successful A/B test, it never hurts to buy some cheap BING ad traffic.
 
I think it's a great way to keep users engaged without having to scroll the page
 
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