Comparing competition vs my site - local seo

Hello I need help, I'm very confused why one of my competitors is ranking high on first page for my main keyword (for ex- locksmith dallas).

Their title tag is a long tail keyword in my opinion (definitely not main keyword), they only have a few indexed pages, they only have 250 words of content on homepage, only have 7 backlinks from 3 domains (all 100% do follow) - 1 is a sketchy blog that doesn't seem to have any power according to ahrefs, 1 that's from a web design company but it's linking from their portfolio page (guess they made the website for the company), and 1 from P.Eurekester search.... also they only have H1 tag which is long tail something like ex- "need to fix your locks or have them installed?".

How are they ranking #3 on the first page?

My site was created 2 months ago with the main money keyword in domain, title tag, and H1. H2 is another important keyword. Homepage has 600 words of content. Main keyword only written twice in that 600 words. Have some citations, 1 PBN Homepage not subpage (Ahrefs says DR is 11). Ahrefs is picking up 19 backlinks (5%do follow) from 13 domains (8%do follow). Interlinking with innerpages.

probably better site structure, better site speed and UX, more backlinks (that you can't see because they might be hidden), better reviews, etc... or maybe they're paying for Google Ads and google favors them, who knows...

Hello

"Their title tag is a long tail keyword in my opinion (definitely not main keyword), they only have a few indexed pages, they only have 250 words of content on homepage, only have 7 backlinks from 3 domains (all 100% do follow) - 1 is a sketchy blog that doesn't seem to have any power according to ahrefs, 1 that's from a web design company but it's linking from their portfolio page (guess they made the website for the company), and 1 from P.Eurekester search.... also they only have H1 tag which is long tail something like ex- "need to fix your locks or have them installed?"."

My suggestion is check these back links with aherfs.
You will find tier 2 back links..

Let me give u an example, google cbd <<-- u will see this link



and at T1



and then T2



The same way this kind of strcure is working very well for tough niches like.. casino, Lock smith and so on

My suggestion is.. just sent me the domain name, we will send u all the details

thanks

luckyman said:

Hello

"Their title tag is a long tail keyword in my opinion (definitely not main keyword), they only have a few indexed pages, they only have 250 words of content on homepage, only have 7 backlinks from 3 domains (all 100% do follow) - 1 is a sketchy blog that doesn't seem to have any power according to ahrefs, 1 that's from a web design company but it's linking from their portfolio page (guess they made the website for the company), and 1 from P.Eurekester search.... also they only have H1 tag which is long tail something like ex- "need to fix your locks or have them installed?"."

My suggestion is check these back links with aherfs.
You will find tier 2 back links..

Let me give u an example, google cbd <<-- u will see this link

View attachment 261891

and at T1

View attachment 261892

and then T2

View attachment 261893

The same way this kind of strcure is working very well for tough niches like.. casino, Lock smith and so on

My suggestion is.. just sent me the domain name, we will send u all the details

thanks

Click to expand...

Thank you, This makes sense.
This is the domain name- http://www.alittleconcrete.com/