Comparing ADMaven data

cogit

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If you’re comfortable sharing, I’d be interested in seeing your AdMaven data.
I built my own dashboard that pulls data directly from AdMaven, mainly because their native dashboard is extremely limited. The screenshots below are my own visualizations.

Do your CPMs look similar to this, especially when broken down by country?

I’ve noticed a recurring pattern where on days with above-average performance, CPM tends to drop and total revenue ends up roughly unchanged. On weaker days, the opposite happens: CPM increases slightly, seemingly compensating for lower volume.

It gives the impression that CPM may be capped or dynamically adjusted to smooth revenue over time.

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That dashboard is slick, wish I had those coding skills lol.
Honestly, I've been looking at my AdMaven stats too, but my experience is a bit different. I get some spikes in CPM that actually stick when the volume goes up, especially on weekends. It might be related to the specific offers or the OS breakdown you're getting.
At the end of the day, as long as the ECPM keeps my margins healthy, I don't overanalyze it too much. They've been one of the most consistent payers for me so I just keep the traffic running
 
Your observation is correct; AdMaven (and many pop networks) use dynamic CPM floors to smooth publisher revenue. High traffic days trigger more competition among advertisers, but the system often adjusts to maintain a consistent eCPM for the network. Your custom dashboard is essential; their native UI hides these mechanics. Comparing raw log data with other publishers is the only way to benchmark true performance.
 
I’ve had good results with Admaven overall, but honestly it still depends a lot on GEO and traffic type. What are you seeing on your side?
 
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