Company Website functionality?

I need your help, I'm working in an big brand in europe, at their headquarter.
Got the task today to make the new website and coordinate everything, yep nice task, I'm pretty happy with it but I want to build something "outstanding" not in terms of design not in terms of software (I'll just use wordpress), but in terms of functionality.

I need functions like a live chat, landing page etc. It's an furniture production company.
Any idea what I could implement? I've suggested simple things like a live chat and they were like "OMG What an awesome idea", it's very easy to satisfy them as they and their competition have no clue of this whole internet marketing at all.

It would be really nice if someone have some unique ideas, I have a big budget, they are like "whoa only 20k for a website?" You know, some of those "oldschool" companys.

Instead of thinking about "outstanding" functionality, think about the business goals of the company. What are they using the website for? Is it an ecommerce website? Understand the goals of the website first, and then create a simple to use, fast loading, fully responsive website that achieves these goals. If the goal is selling furniture online, make sure the website you create achieves that goal in the best and easiest way possible.

johnnydeere said:

Instead of thinking about "outstanding" functionality, think about the business goals of the company. What are they using the website for? Is it an ecommerce website? Understand the goals of the website first, and then create a simple to use, fast loading, fully responsive website that achieves these goals. If the goal is selling furniture online, make sure the website you create achieves that goal in the best and easiest way possible.

Click to expand...

It's about getting in touch with possible high paying clients who need furniture for their business, like doctors etc. etc.
It's all about get in touch with clients and they need to see absolute proffessionalism and innovation

Rackle said:

It's about getting in touch with possible high paying clients who need furniture for their business, like doctors etc. etc.
It's all about get in touch with clients and they need to see absolute proffessionalism and innovation

Click to expand...

In my opinion: email.

Try to get as much potential leads on a list and send them emails that shows the professionalism and innovation.

This could take form in tips about furniture maintenance, rearranging a room (the interior design aspect), and whatever else that’s important to both the company and its customers. Send them the occasional blog post on the site, a portfolio page for a specific furniture range, and so on.

Based on the open rate you could segment leads into other lists and continue to target them based on different parameters.

My philosophy is to give away the store, if that’s what it takes to get a good customer. But that might not work in every situation or business venture and is something your company needs to figure out.

There isn't any functionality in business websites they are just for showcasing purposes.
Your main focus should be to make an outstanding design and this is definitely possible with your budget.

If everything you're saying is real, I'll give you a few little goldmines:

• Use a powerful contact form (ex. https://www.typeform.com/ or alternatives) to gather important data, increase conversions and save time.
• Assuming you have a list of resellers working with you, there could be a panel for them with easy control on invoices and inventory.
• Use a 360 slider for product images. It's time taking but worth the investment.
• Build a documentation/help center for customers and/or resellers.

If you have anything in mind, I may be able to give you further suggestions. Cheers!

First, If your audience is general, go for the best design.
Second, in store, on selection of any furniture, give the functionality to change color in run time. Guess, this will be killing them.

First you need to do some research about your client's business to get a better idea about their needs
If you would like to go for WP to make it google friendly so it's a great decision, along with that you will get good help from WP Plugins

To showcase their product you will have to create a products page with some jQuery features
For a big budget company you must have an illustration for each product page to give it a corporate look

Customers feedbacks with social media integration, newsletter subscription & rss feeds is also a plus point

If they want online ordering option than you can create an online ordering form with custom options
You can also add the order tracking option

If they don't have time/anyone able to run the online shop properly, don't bother with it.
Try to make an ideal client profile. Who bought from them, what products, how happy the clients were, were they upsold something...things like that. Then make the website around that profile, answer every possible question they may have. Use the same language that previous customers use, find testimonials, dig deep for these, as they are important.
About the email list. It's a great thing to have and grow, maybe try growing it using the catalog technique: Subscribe to get our monthly catalog.. etc.
But the best of best would be to have an autoresponder on Facebook Messenger. There are higher open rates, higher CTR, way more engagement than email.
Live Chat on website would require someone behind it to take over whenever the bot is unable to answer specific questions.

Elegante said:

If everything you're saying is real, I'll give you a few little goldmines:

• Use a powerful contact form (ex. https://www.typeform.com/ or alternatives) to gather important data, increase conversions and save time.
• Assuming you have a list of resellers working with you, there could be a panel for them with easy control on invoices and inventory.
• Use a 360 slider for product images. It's time taking but worth the investment.
• Build a documentation/help center for customers and/or resellers.

If you have anything in mind, I may be able to give you further suggestions. Cheers!

Click to expand...

Yes this is real, thank you for your input.
Typeform is a great idea, I think I'll make it as short as possible to get contact details as fast as possible, no bullshitting.
An employee need to call them straight away.
Problem is, we don't have resellers we're making money on CUSTOM MADE FURNITURE nothing more nothing less, so it's an untapped market at the moment. We "don't have an product yet" as most customers whitelabel our products and can't say they are coming from our production at all.

360 sliders how to do them? I thought of something like an configurator which is covering every step?

David Willy said:

First, If your audience is general, go for the best design.
Second, in store, on selection of any furniture, give the functionality to change color in run time. Guess, this will be killing them.

Click to expand...

Is such an HQ design even possible with WP?

marsgibson said:

First you need to do some research about your client's business to get a better idea about their needs
If you would like to go for WP to make it google friendly so it's a great decision, along with that you will get good help from WP Plugins

To showcase their product you will have to create a products page with some jQuery features
For a big budget company you must have an illustration for each product page to give it a corporate look

Customers feedbacks with social media integration, newsletter subscription & rss feeds is also a plus point

If they want online ordering option than you can create an online ordering form with custom options
You can also add the order tracking option

Click to expand...

Larry Igna said:

If they don't have time/anyone able to run the online shop properly, don't bother with it.
Try to make an ideal client profile. Who bought from them, what products, how happy the clients were, were they upsold something...things like that. Then make the website around that profile, answer every possible question they may have. Use the same language that previous customers use, find testimonials, dig deep for these, as they are important.
About the email list. It's a great thing to have and grow, maybe try growing it using the catalog technique: Subscribe to get our monthly catalog.. etc.
But the best of best would be to have an autoresponder on Facebook Messenger. There are higher open rates, higher CTR, way more engagement than email.
Live Chat on website would require someone behind it to take over whenever the bot is unable to answer specific questions.

Click to expand...

The absolute main purpose of the website should be to get in touch with possible clients, extend business contacts and network with possible customers and partners, we don't have an online shop and won't make one.

I thought of something like an webinar to gather their contact details, do an HQ webinar so they see our potential and later on contact them to close some kind of an partnership.

Guess, outstanding designs are available with Wordpress. Go with any premium theme that suits your business and it will amaze you.

David Willy said:

Guess, outstanding designs are available with Wordpress. Go with any premium theme that suits your business and it will amaze you.

Click to expand...

I thought of using an theme like Avada Enfold BeTheme or The7 and customize the hell out of it.

But the main problem is just in reaching those clients, our products literally are custom made services from 10k+ to 1M+ ...

Here are some tips :

Theme : Woodmart or woodstock
360 image is a plugin and yith has it for woocommerce.
As for colour section use woocommerce variation swatches
Use Amp for mobile theming

Rackle said:

Yes this is real, thank you for your input.
Typeform is a great idea, I think I'll make it as short as possible to get contact details as fast as possible, no bullshitting.
An employee need to call them straight away.
Problem is, we don't have resellers we're making money on CUSTOM MADE FURNITURE nothing more nothing less, so it's an untapped market at the moment. We "don't have an product yet" as most customers whitelabel our products and can't say they are coming from our production at all.

360 sliders how to do them? I thought of something like an configurator which is covering every step?

Click to expand...

I'm glad that I've been able to help. You could be focusing your business on the whitelabel service, fo example while implementing a solution that allows your customers to easily manage their orders and assets. There are plenty of plugins to create 360 sliders, it all depends on the ecommerce solution you chose (I recommend Woocommerce as it can be extended really easily). Obviously you need to take the product images in any case. Cheers!

1) Go to themeforest and select the top theme in your niche
2) Customize the site such that your score on page insight is 90 or above
3) Embed onesignal notification in your site so that there is continous engagement with your user on site
4) Embed Email newsletter for leads
5) Work on website ranking i.e rank on keywords in your niche and get valuable traffic
6) Build Audience on social network