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Company setting an SEO budget

Discussion in 'White Hat SEO' started by daniel7912, Jan 14, 2013.

  1. daniel7912

    daniel7912 Newbie

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    Hi,

    I work for a company that sells various different products, specifically in the security & energy/heating sectors. When I joined the company, they didn't really do much SEO at all and I started using various different techniques from this forum, such as different bits of on/off-page, software, email marketing and general backlinking. I've seen great results from this and higher search engine rankings, which is gradually bringing in more traffic. My employers are thinking of setting me a budget for all of the SEO work I do to boost the sales further. If the budget was around £5000 for example, could people please recommend the best ways to boost the SEO? At the moment I'm considering:


    SEOmoz
    GSA Search Engine Ranker
    Adwords & similar campaigns at £5-10 per day to begin with
    Purchasing email marketing lists to use with our email software
    Advertising on websites in our niche


    Thanks in advance for any input.
     
  2. sefi00

    sefi00 Junior Member

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    whoa whoa... GSA search engine ranker for a serious company? No way.

    You want to avoid all the tacky automated link building software people are peddling on internet marketing forums.

    I've been involved with SEO for companies with turnovers in the billions (in £) per year and they way they do SEO is completely different. You simply can't risk your companies site getting penalised, it'd be incredibly fucked up. I've even built links for BHW and they certainly don't follow the advice on this forum.

    You need to look into link-bait methods, advertorials and guest posting on legit, 100% relevant blogs. No spammy crap.
     
  3. daniel7912

    daniel7912 Newbie

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    Thanks for pointing that out, it makes a lot more sense to use the methods you said. We're actually going to get someone else in specially to do article marketing and doing all of that stuff to get high quality content and links anyway so I don't suppose GSA is needed anyway.