Commerce Keyword Competitiveness Question

Hi,

Never made a site that sells physical products before, but I'd like to try setting up my first Amazon Affiliate site. My question is this:

I've found some good keywords with a good amount of searches, however, when I check the top 10 results for the keyword, it's all well known stores like Lowes etc, but they don't have my keyword in their URL or page title. I read somewhere to avoid any keyword for this type of site when all the results are well known stores, does this still stand if the result pages aren't optimized for the keyword?

For example, say I was trying to rank "chairs for sale", and a typical result in the top 10 was like:

URL: lowes.com/chairs/
Title: Chairs & Stools | Lowes

Should I move on to a new keyword? Would love to hear from other people affiliating physical products.

Biggest problem you are going to run into is not breaking the top 10, but actually staying there.

Most of the time if the keyword you are targeting has any commercial value and all the spots on page 1 are well known stores, a crappy Amazon affiliate site is going to get the boot.

That's fine for churn and burn type sites, but not really a great long term investment.

Gyuman82 said:

Biggest problem you are going to run into is not breaking the top 10, but actually staying there.

Most of the time if the keyword you are targeting has any commercial value and all the spots on page 1 are well known stores, a crappy Amazon affiliate site is going to get the boot.

That's fine for churn and burn type sites, but not really a great long term investment.

Click to expand...

This!

I suggest you look for a different keyword.

It all depends on difficulty, I have some keywords, that rank above stores like amazon page, etc, but it all depends on keywords. If you're not going to try you will never find out. My advice build couple of sites, targeting - one small niche one big niche, then see if they will rank.

Keywords for which ecommerce sites dominate the top 10 results are difficult to rank high for. You'll likely find it hard to beat them even though they don't have your target keywords in their titles or urls. However, if you are prepared to put in the amount of effort required to outrank them and you can wait long enough to achieve your aim, you can still pursue the keyword.

You need something more niche specific than just chairs.

Something more uncommon and long tail that Lowes and other big box stores might not carry. It'd be a much better start for you.

Something niche specific like fuzzy egg chairs or camouflage lazy boy.

There are tons of low competitive keywords which you can rank easily.There is a services for this here

It all depends on the niche. With some niched product you may easily rank better then pages on high authority domains. You just need quality links.

macdonjo3 said:

You need something more niche specific than just chairs.

Something more uncommon and long tail that Lowes and other big box stores might not carry. It'd be a much better start for you.

Something niche specific like fuzzy egg chairs or camouflage lazy boy.

Click to expand...

Thanks... Of course a problem I see is that being I'm making an Amazon affiliate site, Amazon have to carry absolutely everything I try to promote and they have a bad habit of showing up in SERPs.

The long tails generally have low searches like 150 a month. Is that okay for this type of site?

I've tried some weeeird keywords so far and it's all low searches and ecommerce stacked.