Commerce competition

BaniB

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Apr 13, 2010
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So I was thinking...

I'm soon starting a new e-commerce company.

I come from retail.
Open store - costumers come -> done.
They all come from word of mouth.
--

I've checked out my competitors and they are growing by the day.

Now, the most successful one has around 3-400 backlinks.
The second most successful has about 100.
These two have REALLY quality links.
The first one is owned by a venture firm.

The third largest competitor has around 1000 backlinks.

--

Competitor one has a lot of TV advertising = branding.
Competitor two is a franchise.

--

Can I compete with them?

I mean, I don't want to hand out free shit to bloggers and hope to get brand recognition like that.

I would get top 5 SEO results without maybe 3-4 month - whitehat-style.

Do you have any idea what I can do?

I don't really have 50k to spend on a commercial.

I have some offline marketing events in plan. "Blogger breakfast" and similar events! :)

But what else?
 
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