So I was thinking... I'm soon starting a new e-commerce company. I come from retail. Open store - costumers come -> done. They all come from word of mouth. -- I've checked out my competitors and they are growing by the day. Now, the most successful one has around 3-400 backlinks. The second most successful has about 100. These two have REALLY quality links. The first one is owned by a venture firm. The third largest competitor has around 1000 backlinks. -- Competitor one has a lot of TV advertising = branding. Competitor two is a franchise. -- Can I compete with them? I mean, I don't want to hand out free shit to bloggers and hope to get brand recognition like that. I would get top 5 SEO results without maybe 3-4 month - whitehat-style. Do you have any idea what I can do? I don't really have 50k to spend on a commercial. I have some offline marketing events in plan. "Blogger breakfast" and similar events! But what else?