Scritty
Elite Member
- May 1, 2010
- 3,019
- 4,707
Ok, the name is made up. But it's a good guess, I think.
The details are not available for exactly what this update will do, and perhaps some of it is already implemented.
What is Google Peacock?
Google Peacock or whatever it is or ends up being called) is the set of algorithmic changes made to Google’s index to support net wide call for greater cross platform transparency
Say what now?
Cross Platform Transparency
I thought you said that. Does that mean what I think it means?
Probably. For years we have wondered whether Google takes any notice of social signals and events happening on social sites.
Experts such as those at SEMetrics have looked – hard – and can see correlation between good SERP positions and social signals – but not actual causation.
This might be about to change. With what the new bodies looking to govern the internet (police / censor and horrible words like that) would call “joined up methods of accountability” or to put short – cross platform of policing
But Why FFS? Just why?
Really? Come on you can guess... At the bottom it’s about control, but this isn’t how it’s going to be “sold” to internet users.
Here’s 3 reasons I think this is going to happen. There will be more I suspect.
1) Russian Bots (or whatever they claim next week)
A smokescreen for any group that sets up muti platform accounts to influence large groups of people based on their demographics or beliefs.
The story being that this is widespread. Websites go up with many associated social media channels within hours (or even minutes) of each other.
The argument from those looking to impose this is
“Those looking to subvert the web use cross channel methods – so we have to do that same”
2) Following the block chain
It doesn’t take a genius to work out national governments and the front end “respectable” web are terrified of the impact of crypto. An uncontrolled currency that can be bought and sold without the intervention of tax and tariffs.
Any government or international body that wants to police this is going to have to be cross platform. To see what is bought on Facebook could be sold on a normal website or forum and short hand communication on Twitter… or whatever.
They want a paper trail so they can get you to pay tax.
Maybe not tomorrow, maybe not in 2019. But at some point, they want to know the paper trail. They (IRS and similar bodies) want as much info as they can so they can oblige you to pay your taxes.
3) The big one CONTROL!!
So they can monitor across platforms, sell across platforms, influence across platforms.
So why Peacock?
But social media pages are made "on the fly”
Yes, I know. I suspect the big names in the platform business. Facebook, Google, Twitter etc, with develop a top level “other platform only” api to collate and share data that will get around this.
I doubt the end user will see much difference, but the data will be there between each of them.
How long a user spends on socials, what links are there, what the traffic flow from socials to certain sites are (connect on social – then move the buyer to sell via your own website is a preferred tactic, and one they want to clamp down on)
The Big Sell
Oh we will be sold the positives. How it makes sense. How Google can see your Facebook brand via your Facebook page and “better understand” your business and integrate in all sorts of ways across platforms.
This might well be true, but it won’t be the reason for the integration. The real reason will be to track “undesirables” to trace the block chain for tax accountability purposes - and gain even greater levels of big data control over the masses… all the better to sell products and ideas to you with.
It won’t be antitrust because it will be “government backed” and “anti-terrorist” and “to catch those who don’t want to pay their fair share” and all those.
Thoughts?
The details are not available for exactly what this update will do, and perhaps some of it is already implemented.
What is Google Peacock?
Google Peacock or whatever it is or ends up being called) is the set of algorithmic changes made to Google’s index to support net wide call for greater cross platform transparency
Say what now?
Cross Platform Transparency
I thought you said that. Does that mean what I think it means?
Probably. For years we have wondered whether Google takes any notice of social signals and events happening on social sites.
Experts such as those at SEMetrics have looked – hard – and can see correlation between good SERP positions and social signals – but not actual causation.
This might be about to change. With what the new bodies looking to govern the internet (police / censor and horrible words like that) would call “joined up methods of accountability” or to put short – cross platform of policing
But Why FFS? Just why?
Really? Come on you can guess... At the bottom it’s about control, but this isn’t how it’s going to be “sold” to internet users.
Here’s 3 reasons I think this is going to happen. There will be more I suspect.
1) Russian Bots (or whatever they claim next week)
A smokescreen for any group that sets up muti platform accounts to influence large groups of people based on their demographics or beliefs.
The story being that this is widespread. Websites go up with many associated social media channels within hours (or even minutes) of each other.
The argument from those looking to impose this is
“Those looking to subvert the web use cross channel methods – so we have to do that same”
2) Following the block chain
It doesn’t take a genius to work out national governments and the front end “respectable” web are terrified of the impact of crypto. An uncontrolled currency that can be bought and sold without the intervention of tax and tariffs.
Any government or international body that wants to police this is going to have to be cross platform. To see what is bought on Facebook could be sold on a normal website or forum and short hand communication on Twitter… or whatever.
They want a paper trail so they can get you to pay tax.
Maybe not tomorrow, maybe not in 2019. But at some point, they want to know the paper trail. They (IRS and similar bodies) want as much info as they can so they can oblige you to pay your taxes.
3) The big one CONTROL!!
So they can monitor across platforms, sell across platforms, influence across platforms.
So why Peacock?
- Well the Google aspect is likely to be and animal.
- It will probably start with the letter “P”
- It might just be an animal associated with giving social displays (social – geddit?)
- Peacock is a wild guess, but I like it, so I’m hanging my hat on it.
But social media pages are made "on the fly”
Yes, I know. I suspect the big names in the platform business. Facebook, Google, Twitter etc, with develop a top level “other platform only” api to collate and share data that will get around this.
I doubt the end user will see much difference, but the data will be there between each of them.
How long a user spends on socials, what links are there, what the traffic flow from socials to certain sites are (connect on social – then move the buyer to sell via your own website is a preferred tactic, and one they want to clamp down on)
The Big Sell
Oh we will be sold the positives. How it makes sense. How Google can see your Facebook brand via your Facebook page and “better understand” your business and integrate in all sorts of ways across platforms.
This might well be true, but it won’t be the reason for the integration. The real reason will be to track “undesirables” to trace the block chain for tax accountability purposes - and gain even greater levels of big data control over the masses… all the better to sell products and ideas to you with.
It won’t be antitrust because it will be “government backed” and “anti-terrorist” and “to catch those who don’t want to pay their fair share” and all those.
- The details here are conjecture.
- The name is a total guess
- But the concept is coming – if not already being implemented
Thoughts?
