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Colored Letterheads & Envelopes

Discussion in 'Offline Marketing' started by Alinea, Jan 16, 2013.

  1. Alinea

    Alinea Junior Member

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    Has anyone sent out both black & white letterheads as well as colored ones? It may not seem like much of a difference, but it may be a decision factor in my opinion. Professional quality paper + color vs. generic cheap b&w. If you've used both, have you noticed any difference in responses?

    I'm also thinking about ordering envelopes with full color designs. Should definitely catch attention. The letterhead + envelope combo would cost me a few hundred dollars though. Opinions?
     
  2. el_capitan

    el_capitan Junior Member

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    In my personal opinion, it's the content that does the magic.

    You can obviously test it out yourself, since each niche has different characteristics on open rates but again - content is king.
     
  3. bwman

    bwman Power Member

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    They would need to open it to get to that ''magical content'' - From my own observation here on bhw - people have reported more success with coloured or birthday cards type envelopes.
    @OP This shouldn't cost you hundreds, you could get a stack of coloured envelopes for dirt cheap on ebay