Well marketing products to them via an email newsletter would be best.
Loans might be a good one since all loans have become harder to get recently.
But market products to them that they will be interested in. Also assume that many of those emails will go to secondary or fake addresses. Try to make the subject line interesting so they open it anyways.
book rental is not a great idea, students only really care about that twice a year, it may sound interesting to them but they aren't going to take action unless you hit them at exactly the right time.
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