A good way to promote college offers is to go to a local college and post flyers with some information about the college offer, like a scholarship or whatever it's about. Have the bottom cut up so if they're interested they can take a little piece of paper with your website on it (that would redirect to your offer).
With the bottom cut up you can get like 10 flyers that the college student can rip off so instead of printing tons of flyers and hoping people will remember they can take a little flyer with your website on it.
I hope you understand and I didn't ramble on for too long, but just to clarify that was not my idea. I think it's on another post somewhere on BHW, but it's a real good way to promote college offers so I thought I'd share it on this thread.
Good luck!