Cold Emails & Business Expansion / Growth Tactics Help Required

Hello guys,

I'm currently working in a start-up company working on expanding business to the UK. They're looking to partner with dental clinics where they can send their clients to for checkups & treatment.

Purely working off a cold approach to find clinics to partner with. I'm currently doing the following:

1. Using D7 lead finder, phantom buster & freshleadfinder to find clinics in the area of interest e.g. manchester, birmingham
2. Cleaning the list to include clinics that fit our pre-requists e.g. central location with good interior decor
3. Send mass email to clinics using Gmass expressing our interest in working with the clinic
4. Calling the reception to say I sent an email regarding working together and who would be the best person to speak with - generally practice manager whose email I will get to send an email to.
5. Send email directly to practice manager
6. Follow up asking directly for practice manager by name and trying to find if they saw my email (not much success, either told to email again or told not interested)
7. Rinse and repeat for other areas

Is there something I could be doing to optimise this process to make it:

• More efficient & less tedious (follow ups can become a headache). Gmass shows me who opened the email, could I send a follow up based on this?
• More calls

In the emails, I include a calendar link where clinics can set up a call with me if they are interested in our proposal. Our business model is pretty simple, we literally just rent an examination booth for a day or two in the week from the clinic for a fixed price. The benefit for the clinics for working with us include:

• Fixed, competitive daily income for the room rented
• More potential customers
• Free publicity (we have a good brand image)
• Referal bonus if they get one of their patients signed up with us.

We dont take any of the clinics customers, they are entirely our own so they have nothing to lose. It's essentially money for their room whenever its not used or not used to full capacity.

Suggestions welcome

I have done some business with uk dental clinics and i dont know any of them that have free capacity as typically the nhs books it all up.

GringoMonkey said:

I have done some business with uk dental clinics and i dont know any of them that have free capacity as typically the nhs books it all up.

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In terms of my outreach tactics, is this the best way to go about it?

Be warned that sending cold email in the UK is prohibited. The way that is defined is somewhat murky, to say the least. GDPR being another speed bump in sending makes it a risky, and downright expensive if you fuck it up, to the tune of 500,000 pounds per out-of-bounds email. It mostly comes down to consent.

U.K. Email Laws

Because I'm in the U.S. I've never even attempted to cold email anyone in the UK. Their laws are way more strict than our CAN-SPAM laws here in the states.

Poople said:

Be warned that sending cold email in the UK is prohibited. The way that is defined is somewhat murky, to say the least. GDPR being another speed bump in sending makes it a risky, and downright expensive if you fuck it up, to the tune of 500,000 pounds per out-of-bounds email. It mostly comes down to consent.

U.K. Email Laws

Because I'm in the U.S. I've never even attempted to cold email anyone in the UK. Their laws are way more strict than our CAN-SPAM laws here in the states.

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You are actually wrong, you can send unsolicited emails to business in the uk.

If you read the first paragraph in the article you quoted it confirms this.

What anti-spam law does​

Anti-spam law restricts the sending of unsolicited marketing emails (‘spam’) to individual subscribers. Unsolicited emails can still be sent to corporate subscribers if they are relevant to their work.

The emails tend to be to generic email boxes plus they come directly from me from a personal email.

Shabzy said:

In terms of my outreach tactics, is this the best way to go about it?

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As I said I dont think they will be interested in your offer in the uk, due to the nhs.

GringoMonkey said:

I have done some business with uk dental clinics and i dont know any of them that have free capacity as typically the nhs books it all up.

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I would agree with you most just use free NHS service for most people and the private part of most already have ways to get clients already.