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Cold Calling

Discussion in 'Offline Marketing' started by Kyuske, Jun 12, 2012.

  1. Kyuske

    Kyuske Junior Member

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    So I have decided to start cold calling businesses whether they like it or not :cool: and I have a question. I'm selling mobile websites and I was thinking of hiring professional telemarketer that is going to do 150-200 calls a day. My question is:

    With a good script and targeted businesses approximately how many sales could I do with 1000-1200 calls a week? I'm not asking for an exact number, but more exactly what are your closing rates with cold calling? 1 sale in 400 calls would be realistic considering the person I'm about to hire has experience?
     
  2. CEPI

    CEPI Power Member

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    That's a hugely open ended question that is impossible to answer without your own testing. Pick up some material from Alan Pease (search the forum here and torrent sites) he has a cold calling tutorial that is great.

    Also if you have money to blow hire a great company to call for you. Tele Verde out of AZ is pretty much amazing, I have met the owner who is good friends with Tom Hopkins, their callers know what they're doing, big time!
     
  3. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    There is no fixed conversion rate in cold calling in my view. I would suggest that you do some text message marketing instead first.
     
  4. flexpaydude

    flexpaydude Regular Member

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    Sorry for the ugly self promotion here, but you might consider voice broadcasting instead of hiring a telemarketer. You can broadcast a compelling message with a strong call to action to a highly targeted list for a very affordable price. A great telemarketer may be able to make 1,000 calls per week.

    Voice broadcasting can make 1,000 calls in 10 minutes at a much lower cost.

    Just food for thought.
     
  5. hawgbert

    hawgbert Jr. VIP Jr. VIP Premium Member

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    I'd advise using flexpaydude's strategy AND the telemarketer if you can. I used an autodialer a few years ago (not sure if they are still legal), and had a surprisingly good success rate. A significantly lower cost than a telemarketer, but it was critical to have me or my skilled telemarketer take the transfer call from the autodialer.
     
  6. SamMott

    SamMott Newbie

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    When I used to Cold Call an average day off a call list of about 150 was about 20-30 DMC ( decision maker contacts ) so the people that matter, then its down to the product and the pitch