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Cold Calling

Discussion in 'Offline Marketing' started by thisismymp3, Aug 2, 2010.

  1. thisismymp3

    thisismymp3 Power Member

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    Im going to do the cold call thing, I want more business then getting online leads and emailing have gotten me , I have not done this yet i wanted to leave it as a last resort kind of thing.want to know anyone elses trials,tips and suggestions and motivation.
     
  2. fearos

    fearos Junior Member

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    What exactly are you cold calling for?
     
  3. thisismymp3

    thisismymp3 Power Member

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    seo / web design
     
  4. oxonbeef

    oxonbeef BANNED BANNED

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    These will help you book appointments to do live presentaions.
    Code:
    http://www.mediafire.com/file/3yjmwmnlmzy/Alan Pease - How to make cold calls #1.mp3
    Code:
    http://www.mediafire.com/file/lyzy2nwnykz/Alan Pease - How to make cold calls #2.mp3
     
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  5. xxxxxxxxJJxxxxxxxxx

    xxxxxxxxJJxxxxxxxxx Newbie

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    Please just don't.

    SEO cold calls are just about the most annoying thing that comes over the phone. I promise that if you haven't done cold calling before, you're going to end up with a bruised ego, wasted time, and a few extra irritated people in the world. Not to be negative, but good cold calling involves a lot of time, research, and dedication to turning cold calls into warm calls.
     
  6. oxonbeef

    oxonbeef BANNED BANNED

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    Ok I got to agree with that. You're trying to sell an idea over the phone so you
    better be good at stimulating the imagination and painting mental pictures.
    Use those mp3's I posted make an appointment, do a physical presentation with
    powerpoint slides, mindmaps and graphs. There are some reasonable resourses
    to be found in the download section and around the Internet.
    "If you can't dazzle them with brilliance, baffle them with bullshit."
     
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  7. CasinoJack

    CasinoJack BANNED BANNED

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    Agree, do not do any hard work, not worth the time. just sit back and wait money will roll in while you do nothing.


    OR

    Go buy this book

    Cold Calling Techniques: That Really Work by Stephan Schiffman

    And make bank.

    Ignore these other guys who obviously don't do it or know how, or want this business to themselves.
     
  8. xxxxxxxxJJxxxxxxxxx

    xxxxxxxxJJxxxxxxxxx Newbie

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    No joke - I love this reply, and I agree with it to a point. I also have that book and like it.

    Here is my thing - I just don't believe in true cold calls for small (especially 1 person) businesses with out spending a good deal of time researching, targeting, and turning a potential cold call into warm calls.

    I think my original post was too negative, I apologize, and I'll try again with a positive twist.

    Please don't make cold calls without doing real homework. Do some research prior to a phone call, know the business you're calling. Know a bit about their current SEO, where they rank, what there business is, what size their business is, what you can provide them that will make them part with money. I'd suggest a personal email introducing yourself before the call to work on warming up that cold call - Hi this is X from Y, I'd like to introduce myself... this is what I can do for you... I'd like to speak with you to discuss further... Please let me know if X:00pm on ###day works for you. Then your call will at least be somewhat expected and you will not just be another jerk wasting their time (I get a call a day from terrible SEO companies - hence my kneejerk reaction to the word coldcall)

    One of the first things you'll likely find is that it isn't the easiest thing in the world to get in touch with everyone, so when you do get in touch with a warm body - you want to be able to be concise and to the point, let them know you've done your homework and that your point is how they will make money by working with you - all while respecting their time. - ex - Hi, this is X from Y. I looked over your website and did a high level SEO review. I can help in X way.

    I get the phonecalls with the played out tagline of 'Hi this is Jackhat from bloogle labs. We work directly with google and yahoo to ensure that your webpage shows up at the top of search results...' ect ect. I've never been able to get a single one of these sales people to answer a simple question about the site they were calling about without them going to check while we were on the phone. That is an instant fail.

    So, do your research so you don't waste your time and your prospective clients time. Provide value with everything you say, and focus on finding out what the bottom line is - can your services make them money, how much, how fast, and how much is it going to cost them.

    I hope that was more positive and helps a bit. Again - sorry for the kneejerk negative reaction - you will run into that with just about every cold call you make if it comes across as a cold call sales call.

    My 2 cents ;)
     
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  9. oxonbeef

    oxonbeef BANNED BANNED

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    I don't know how you can say that, the guy don't know how to cold call.
    I've been cold calling and door knocking since I was 17 long before IM, I'm 48 now. I know how many people I've seen try, fail and become disillusioned in
    that time? you're setting him up for a fall. I'm trying to be nice to him and break him in gently. I used to be a space jockey, you ever sold space? it don't exist
    until you sell it. Sold a two page spread to the CEO of HSBC and got him to write
    the content, charged him £12,500 for the privalige in a ten minute call. How? I appealled to his ego. When everyone else was touting savings plans and unit trusts in the rich area's I was in my jeans on the council estates, Why? Rich people have financial advisors and all the financial products they need when I could sell them all day long to single mothers. My commissions outstripped the whole office.
    When I had call centres freelancing other peoples products we ripped
    a new asshole in the game. A Shouting room where you shouted and bullied people in to buying, some of those guys (and girls) could literally make kurt Angle's dick shrivel up and dissapear.
    You went a long way down in my estimation with that comment. You don't
    need to be educated to be a good salesman, sometimes that's even a hinderance. But you do need to be thick skinned and diciplined.
    don't buy that book read it here.
    Code:
    http://books.google.com/books?id=bGPPBmzKmvgC&dq=That+Really+Work+by+Stephan+Schiffman&printsec=frontcover&source=bn&hl=en&ei=8VNXTOCuDpD20gSNqvi4Cw&sa=X&oi=book_result&ct=result&resnum=4&ved=0CC0Q6AEwAw#v=onepage&q&f=false
    about, "Ignore these other guys who obviously don't do it or know how, or want this business to themselves." lololol
     
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  10. CasinoJack

    CasinoJack BANNED BANNED

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    Some good points

    My point is, You cannot not do something because someone else says not to without trying yourself.

    Yes research is needed

    Practice is needed

    I was NOT talking about selling vaporware or ripping off people, the poster mentioned he is selling seo services.

    I think phone sells still work, I am on the phone a ton closing business.

    And yes, I stand by the point being made, some people will pull you down if you listen to negativity.

    I personally think 99% of successful sales guys get that way based on their attitude before they pick up the first phone.


    Sorry you feel that way.
     
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  11. flexpaydude

    flexpaydude Regular Member

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    Check out "Cold Calling Is a Waste of Time: Sales Success In The Information Age"

    It'll change the way you prospect...
     
  12. Hierarchy

    Hierarchy Regular Member

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    There are many ways to do offline marketing. My best advice is join a Chamber of commerce and turn those cold leads into warm ones.
     
  13. tbrizell

    tbrizell Junior Member

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    Well my advice would first be don't knock it until you try it. You don't know what you are capable of. Second don't give up so easily. Cold calling is very hard nowadays. Make up a script and get comfortable with it then pound the phones. One thing about it sales is all about numbers. The more you put out there something will return even if it's just one or two sales out of contacting 500 people. After a while it gets easier and you more and more confident.
     
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  14. duff

    duff Newbie

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    Regarding phone cold calling for marketing services, it's tough for sure. One thing that has worked for me is a very brief first call, quick introduction, no chit chat. Acknowledge that you respect they are busy and don't have a lot of time... say you are busy too but have something they will definitely be very interested in that they probably haven't seen before and "what I'd like to do is send you a fax or email which covers it in more detail... I'll call you back tomorrow but my contact info will be on the email/fax in case you want to call me back sooner".

    Usually if there's any interest they start asking for details (you got their curiosity up), but don't give it to them at that time or you will lose the deal. Make them wait for the email/fax.

    Another way is to also start with the quick call...say you are busy, just as they are, but you would like to schedule another time to get together (either in person or with phone appointment).

    Good luck!
     
  15. thisismymp3

    thisismymp3 Power Member

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    well, i did try it and it sucked to hear all those no's but hey there loss ! i made 100 calls and got 5 appointments for presentations this week
     
  16. thisismymp3

    thisismymp3 Power Member

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    Thanks that is so true ive been doing it the past few days it does get better
     
  17. MrRat

    MrRat Registered Member

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    i just love to do cold calling. in fact, i used to doing that anyway. part of my daily job. ;)
     
  18. pearlydean

    pearlydean Junior Member

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    Rather than cold call "selling" something you can offer a freebie to get you in the door. I offer a free article which I then spin and blast onto the article networks so it proves I can get the client traffic. If you can offer a free SEO starter then some businesses will take you up on it - what have they got to lose? Then you can pitch your other paid services to a client you already know!
     
  19. thisismymp3

    thisismymp3 Power Member

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    Thats what i been doing, offering a free month of seo $499 value, with a free consultation and web site evaluation.

    Its too hard to get someone over the phone with " HI WANNA BUY MY SEO PACKAGE?

    #1 They probably dont know what seo is
    #2 They probably get 5-10 calls a day for other marketing and other stuff as well
    #3 they dont have the time
    #4 your lucky if you get through to the owner

    Which leads me to this question.....

    Whats the best way to get through directly to the owner? sal3sg3nie ? they got the infoand prospects you can scrape and the name and then you can do a reverse search to get their personal number but that seems like too much time or effort to put into 200 calls a day

    what are businesses to target that you most likely get through to the owner, how can i find sole proprietorship's
     
  20. janewhitman

    janewhitman Newbie

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    People who write stupid books like cold calling doesnt work etc know most people are scared to cold call.
    Maybe its easier for a woman maybe i just have bigger balls than most of you ladyboys on this board..but i love cold calling.
    Grow a pair ..nothing in life is easy..
    i like to think of cold calling as dialing for dollars..2 out of 100 is ok by me because the 2 will pay the rent..