I do it often. Probably 50% of my leads come from it, the other 50 from emailing. You're right, worst that happens is they hang up. Best thing to put in your mind is that usually, it's not a one call close. You're just canvasing to see if there may be some people interested. While you are doing your calls, if someone asks a question that indicates they want more information about what you are selling, immediately jot down all the info you can on that call. That's a lead. Hate to sound cliche, but it is certainly a numbers game. Many people, including sales people, will tell you it is worthless and a waste of time. They are wrong. Sales people hate it because it is boring as hell. And it is. Non-sales people will tell you "I'd never buy anything from a telemarketer." And that is BS. If it didn't work, companies wouldn't employ this method. People also say spam email doesn't work... run that statement past some of the people here on BHW and see what they tell you about that. I don't know where you are in the world... but in America, we are suckers and impulse buyers. Most of the deals I get from cold calling are impulse buyers. You're gonna find them. It's just a matter of when, so keep dialing. There is no DNC compliance requirement for B2B telemarketing in the States. So, you don't have to worry about that. In fact, most business owners (myself included) receive cold calls very often. You might be suprised to see how people are not as rude and abrasive as you would initially believe. Sure, you'll get some that a$$holes, but for the most part, it'll be "thanks for reaching out, but I'm not interested". I say do a test run, 10-15 hrs/wk, for 2 weeks. That's enough dials to develop some good leads. Don't get discouraged. You might not make a sale w/i those 2 weeks, but you have developed leads that you will probably convert shortly. Also keep in mind, that it's kind of like standard deviation. Those 1st 2 weeks might be godawful, or they might be the best two weeks you will ever see. Keep plugging, keep calling. Good luck, my man.