It's kind of a silly question, but I was just wondering this out of curiosity. I started doing 7878's mailing method with a lot of tips from this thread as well: http://www.blackhatworld.com/blackh...info-covered-all-questions-will-answered.html The area I'm in has fairly limited businesses in my surrounding area, so I didn't bother to narrow down my mails by the niche. I sent mail to everyone from dentists and lawyers to comic book stores and cleaning services. Anyway, to get back onto subject, does anyone approach "higher end" clientele like lawyers/dentists differently from smaller businesses? I sent out 15 pieces so far and I called 3 back, but before I call the rest I'm just wondering if there's some type of way you guys treat niches differently? I'm just wondering because I'm not used to cold calling, and it's a bit more tense to call lawyers and larger dental firms and whatnot for me than it is for small pizza restaurants. On a side note, one of the three I called (which was a pizza restaurant) threatened to sue me because apparently I'm the one that wrote all those negative reviews about his business LOL. Edit: A second question, but does anyone do anything special to "stand out" from the cold call? I usually lead off with "Hi, my name is _____ and I'd like to speak to *insert business owner's name here* personally about a piece of mail I sent last week" or something along those lines. The issue is, even though I get past the gatekeeper, it's pretty difficult for me to stand out because these people get lots of mail on a weekly basis and I get an a response something along the lines of "Yeah, who were you again? I get like hundreds of letters". I usually repeat my introduction and then go into a bit more detail about what my letter entailed, but I feel this approach is a little weak. Does anyone have a better one?