You can hire professional sales people ( alot of them around with the recession aka "man made economic turn down") and set up your program like an affiliate program. Offer them whatever they think they're worth.
I sit them down show them a website we create ask them how much they can sell it for. Then tell them how much it sells for. We offer to outsource the website for them. Show them how to set up their own business marketing our websites, they collect 100% of the money and pay us for creating the site and then they deliver the site to the owner.
This eliminates the liability of them using your name, running off with the money, saying something stupid, making promises, etc... We work seamlessly so their clients don't even know we exist.
All you have to do is set up one site for them for their clients to see what it looks like. The beauty is that you can hire as many as you want and then let them do their thing. HOWEVER, I would tell them what you expect per month in the way of sales such as one sale per week. Otherwise they will never get busy.
I offer them 35% above cost. In other words for the kind of sites we specialize in creating we suggest they sell the site for $3500 of which they get to keep $1225. Four sales a month is almost $5000/mo. This is something they can get excited about.
You can't offer them more because if they earn too much then they'll never get started. Weird, right? But you have to keep in mind that people will only earn as much as they believe they're worth. If they earn even one penny more they will self-destruct.
This pay plan gives them the opportunity to scale their sales to fit the income they believe they deserve whether it's $1225/mo or $12,250/mo. It's up to them.
Cold calling is very very hard part of job, much harder then personal meetings when you are making first steps. You have to get very good salesman to do that or learn, learn and learn while you are calling, calling and calling again to clients 