Discussion in 'Offline Marketing' started by GroundUp, Feb 25, 2015.
With all the rules, laws & regulations that are starting to be created & enforced, they're beginning to make it nearly impossible for businesses to do any form advertising. Lets see:
- You cold call a prospect, you're a nuisance and can face a $500,000 fine
- You go door to door and now you're soliciting
- You send out mailers and it gets thrown out
- You send emails and it goes to the spam folder
While some of the issues I mentioned above are just a few of many ways to advertise, the point being is that it's already difficult enough for businesses to market their brand & service(s) offline, not being able to cold call prospects now is just the icing on the cake. See here in the US, RoboDialing used to be huge, every call room was using it and now it's illegal, the day I'm not allowed to pick up a phone and call someone I think may be interested in my service(s) is the day I'm not going to give a s***.
So glad I don't live in the UK..
Is it really that hard for business owners to say "Sorry I'm not interested"?
What I will add is that this is being brought in to help people have a comeback from getting harassed at home from cold calling companies. We get a few on our landline buy I just hang up without speaking. Because they use autodiallers that connect to a person once you speak. If you pick up and hear silence then you know what it is. There was a list that you could post your number on to stop calls. However this only stopped calls from companies from within the uk. So all in all it's for people at home being nuisanced and not business.
However looking over the new rules briefly as reported by the bbc I can see that they have made them very broad. It would be very easy for anyone receiving a cold call to report the person behind it. It would be very unlikely to be fined for 1 or 2 minor reports. But persistent offenders would have to be careful.
I also wanted to warn people because of the SMS aspect of the new policy. As we black hatters see the money in mobile it's only natural we turn our attentions to it. I know there are people here who are bulk sending SMS. If these are reported you will fall under this law. This part is worrying because as we move away from SMS to whatsapp and other messaging services it won't be long before these are also included. this is purely speculative though.
Again this just a heads up for people to educate themselves. I am not a fear mongering media outlet.
This will only affect b2c.... B2B will always be fair game
That's tru!!! B2B Forever.
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