With all the rules, laws & regulations that are starting to be created & enforced, they're beginning to make it nearly impossible for businesses to do any form advertising. Lets see:
- You cold call a prospect, you're a nuisance and can face a $500,000 fine
- You go door to door and now you're soliciting
- You send out mailers and it gets thrown out
- You send emails and it goes to the spam folder
While some of the issues I mentioned above are just a few of many ways to advertise, the point being is that it's already difficult enough for businesses to market their brand & service(s) offline, not being able to cold call prospects now is just the icing on the cake. See here in the US, RoboDialing used to be huge, every call room was using it and now it's illegal, the day I'm not allowed to pick up a phone and call someone I think may be interested in my service(s) is the day I'm not going to give a s***.