by the way, I feel the guy who shelled $81K for E.CO has some brilliant marketing plan ...
Something like charging corporations a certain fee for being "officially certified" as "eco friendly" and wearing a beautiful "e.co" logo on their products / websites etc
And of course, make it recurring, like charge them every year for you to come and "audit" or "reassess" their business practices for still being an e.co friendly.
Plus, claim that you donate 25% of your revenues to Green Peace, alternative fuel and recycled bags research. And to protect endengered hampster species in Amazon rainforest.
Really, someone should figure out how to ride that "green" wave