Cluttered websites is the past?

strujus

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Is it just me or people aren't really bothered clicking menus and sub-menus anymore, everyone is looking for a quick fix when they visit a website, they are expecting information to be found readily available, and everything they look for should be available to be accessed on spot. I suppose the information streams coming through Instagram and Facebook influenced this type of thinking.

Should we try to go more minimal now days? Catalogs seems like a sinking ship.
 
When you look at the typical site getting the #1 spot and snippet from Google, they almost always have an uncluttered layout

They also highlight/bold font the answer to the cluster of questions related to the target keyphrase/keyword

This seems to be the future so.... you might want to adopt the following:

1) Deliver the search queries EARLY and CLEARLY but... use teasers and related questions to 'fully flesh out' the answer

2) Cover the topics listed under "people also search for'

3) If the question is deep enough, put up a TABLE OF CONTENTS menu box to let them know they've landed on a RESOURCE
 
I made a quick script to track users around in some sites and I get that 90% are just looking for a quick fix.

Google rewards you if you write 10000 words but users don't want that. If you could simply make a list of stuff to summarize, users would appreciate it way more than making a 10000 word essay out of 10 ideas.

But you know.....Google wants long winding content so that's that. They own the www.
 
A cluttered website is awful user experience and will lead to a high bounce rate.
 
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