Client SEO Audit - SEO Report Template

Do you guys have a template you use for your seo audits/ seo reports?

What data do you think is important to provide in a seo audit for clients? (Offline clients, non seo literate people)

Do you have a certain template you like to use?

Thanks a lot for your time!

Hi, If it comes to technical seo audit, would be hard to get rid of some technical terms, but in general the most important part to tell the client is what profit would be derived when all changes are done.
I have recently written a blog post on technical seo audit, may be it somehow will contribute to your efforts to sutisfy a client, but whoa i do not have permission to put a link here

SEOoptimus said:

Hi, If it comes to technical seo audit, would be hard to get rid of some technical terms, but in general the most important part to tell the client is what profit would be derived when all changes are done.
I have recently written a blog post on technical seo audit, may be it somehow will contribute to your efforts to sutisfy a client, but whoa i do not have permission to put a link here

Click to expand...

Thanks man, but how do you know what profit would be derived from the changes? Wouldn't you just be pulling a number out of your ass?

Also pm me the link, I'd like to read it.

Here are attached sample seo report of site auditor and work report also. And you can also generate by using ViduPM SEO Project Management Tool website.

jsmith007 said:

Here are attached sample seo report of site auditor and work report also. And you can also generate by using ViduPM SEO Project Management Tool website.

Click to expand...

No attachment in your post.

Report for their on - page SEO - weather pages are optimized for particular keywords.
Report of the top 10 keywords that you think they should be ranking for, how many searches they get, potential income that can be generated from being top 3 for those keywords.
Top 5 competitors, what terms they are ranking for, what work they have done to their sites compared to your clients site.
Current backlink profile, what changes need to be made etc.

Basically think about all the work you would do if you got them as a client and then work back from that to where they currently are and send them report highlighting the differences.