Client asked me to go after competitor

rytpillager said:

just wondering does the business have anything to do with automobiles or auto parts?

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probably a locksmith

What's the old comment about revenge and digging two graves? Tell the knucklehead to invest his time and energy in getting non-compete agreement the next time around.

Just outrank the guy. There's not much you're really going to be able to do to his rankings unless he's got a piss poor campaign. He's doing well for himself, I'd assume he's got his SEO in order.

Besides, if he comes back in the same fashion, you guys are looking at a LOT of clean up work. Imagine you've got 20 rip off articles optimized and pointed at you. It will take a lot of SEO and flat out work to protect against that. $$$$ Reputation management is big business.

Really the only thing you can do to their rankings is to rank yourself. All reputation management is is ranking a bunch of good shit in front of a bunch of bad shit. If you did this to your competitor, for example, ranked your page, your landing pages, your social media, your articles above his SITE.....

Wouldn't that be a better and more profitable approach?

Plus, nothing you can get in trouble for and by ranking so many of your own pages, you're essentially completing the task of reputation management by default. So if the guy DID get pissed off about being the newest listing on page 2 for his big keywords, and he DID come back with a negative smear campaign against you... It either wouldn't work or would take so much work that his own campaign will suffer, burying him deeper beneath the pile of SERPs which is you.

jon_xx_x said:

Why? A past employee stealing all your great ideas and secrets, and opening up as a direct competitor using all the information? Obviously he's going to be mad.

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This happens all the time in the high tech world if you don't properly and legally protect your IP.

Clearly his client fvcked up by not having the proper precautions in place and he should only blame himself. Trying to get revenge will only hurt him in the long run.

redrubies said:

I don't see what the competitor did wrong. It's no different from getting a job in a restaurant, working there for some time and learning the ropes, and then opening up one's own restaurant. That is what people do when they have a dream of owning their own business. They work in the field and learn. It's not a bad thing, nor is it wrong or unethical. Your client is being a big baby.

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I see your point, but restraunts are a general trade. This is a specific industry. Imagine you brought someone under you wing and showed them all of you secrets of your niche. Then they turn around and are stealing all your business. You'd probably be pissed too right?