ClickbankVendor or E-commerce store

I am debating which avenue i want to invest in and move forward to make some serious money. which do you guys think is the more ideal market to explore, clickbank vendor or an e-commerce store?

Highly depends on your niche, and your skills.

ALso, If you are good with SEO, and there is high enough search demand - go for ecommerce.

If you are more of a marketing guy, I guess you should go with clickbank and work your a$$ off to get more affiliates to promote your product