click through rate ?!?
- Thread starter roo990
- Start date
- Mar 21, 2013
- 24,764
- 31,552
Ad networks want $$. If they can't take $ from the customers, they'll take it from the advertiser.
Which means: if your ad ain't clicked a lot and has a "high score" (money for the ad network) then they take that money from you in the form of higher CPC.
Which means: if your ad ain't clicked a lot and has a "high score" (money for the ad network) then they take that money from you in the form of higher CPC.
this is what I'm thinking the tings is it does get clicked alot
and some kws have a really high cpc
will other kws that I have less interest in and bid much lower will reduce my overall ctr?
in other words is it better to target a campaign just for kws that i need
and another one for kws that are not converting as much?
right now they are all in different ad groups
and some kws have a really high cpc
will other kws that I have less interest in and bid much lower will reduce my overall ctr?
in other words is it better to target a campaign just for kws that i need
and another one for kws that are not converting as much?
right now they are all in different ad groups
Rank wizard Ltd
Junior Member
- Nov 25, 2018
- 103
- 75
The scopes of improving CTR are only in two places- The Title and The Meta Description
The Title
- Use trigger words to induce clicks.
- Use numbers.
- Keep an eye on the character length.
The Meta Description
- Start with getting right into the topic.
- End with a promise to put an end to the reader's problem.
- Use adjectives, promising and other words that catch the eye.
- Put a twist for the reader.
The Title
- Use trigger words to induce clicks.
- Use numbers.
- Keep an eye on the character length.
The Meta Description
- Start with getting right into the topic.
- End with a promise to put an end to the reader's problem.
- Use adjectives, promising and other words that catch the eye.
- Put a twist for the reader.
Russ Thomas
Banned - Requested via support to be deleted.
- Aug 16, 2019
- 1,033
- 587
If your looking a service I'd use claimsocialauthority. They have a package where it drives ctr