Click Bank or Private List?

freeadz · Jul 10, 2010

Hey Guys and Gals,

I have a general question about which route i should go with a product. I have a product that was sold a few years back in a sales room, we went from selling 7 the first week to almost 100 per day within 60 days with 25 sales men. Make a long story short, we exceeded our merchant account and they froze the cash. I never re-opened the company.

Since it has been a few years since this was used i am in the process up updating the product now. Instead of using the traditional boiler room, it will be integrated into a web program. This is a pretty targeted niche so i am a little worried about putting it up on click bank to be duplicated. Do you think it would be a better idea to self promote the targeted e-mail list or just drop it on click bank.

I have learned a lot from many of you here, and a little input from some that may have been in this position before. I do understand click bank could increase revenue quickly, but I may be training my own competitors too.

dotthei · Jul 10, 2010

I'd say go with Clickbank...

Just because it's on CB doesn't mean it's wide open for copy-cats...

if it's that good of a program anyway, they'll eventually find and copy it anyhow.

Get it on CB, promote it to your lists, don't worry about the merchant account hassle. Heck, the copy-cats might become your affiliates and help you sell a ton of these.

gonzomcribbinz · Jul 10, 2010

Any time that you put a product into digital form, you're going to face it being duplicated. That being said, it really doesn't happen as much as you think outside of the IM niche and even when it does, it's typically shared on torrent sites, which are filled with people that are likely not in your target demographic. Simply put, it'll happen but it really doesn't make anywhere near as big a dent on sales as you may think.

Clickbank is good if you want affiliates, but keep in mind that they aren't necessarily going to beat a path to your door to promote your product just because you put it up there. Affiliate recruitment is necessary and most people absolutely suck at it. It's only after you recruit your initial band of affiliates that your gravity goes up to where other people may start flocking to your product to promote it.

If you don't want to deal with affiliates, then just use Paypal and a 3rd party system like E-Junkie to protect your downloads. You'll pay next to nothing (Clickbank takes damn near 10% after everything is said and done) and you won't have to worry about telling any competition about your product through Clickbank's marketplace since that seems to be a cause for concern for you.

If you already have an email list, no matter what format you are selling the product under, you should definitely market to that list. Butter them up with an email or two announcing the product launch and then a few emails actually promoting it after launch. However, I will warn you that if you are expecting a large influx of buyers in a relatively short period of time you will want to use an aged Paypal account and even then, its a good idea to call and tell them to make a note on the account that you're launching a product and expecting a surge. Paypal tends to freak out over relatively large (and even not-so-large) sums of money coming in at one time and WILL limit your account, leaving you without a payment processor with no warning. Clickbank will not do this and its why I use them for just about everything now.

Basically it all comes down to weighing your options and what's more important to you.

freeadz · Jul 10, 2010

Thanks for the replies, I am not expecting it to take off like it did with a phone room full of trained sales men. Its not really that it is a ground breaking product, it is just very targeted = low competition on a fairly large potential customer base. It sounds like click bank may be a better option, if not solely too not have to deal with merchant accounts again. I have paypal, but they seem to freak out over every little thing, so i don't think i would use them for something like this.

Click Bank or Private List?

freeadz

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freeadz

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