There seems to be a lot of confusion and strong opinions from both black and white hat perspectives regarding quality content. Since words are my turf, I wanted to make a post expressing clarification on the subject. I hope this information will be valued by newbies and eliminate some of the confusion that comes from such varied differences in advice available so we can all work to change the future of the web. (Dumbed down cliffs notes- You'll hear a lot of things about web content, here's what matters...) 1. Unique means truly one of a kind. When somebody says "must be unique" and "must pass copyscape" in the same job description, this is a contradiction because... 2. Copyscape (or any plagiarism tool) is used on spun content. Spun content is not original or unique. In most cases, spun articles suck. I mean, they are just plain awful to read. (Point made: http://qualitycontentwriter.com/quality-content-writer-blog/article-spinning/) 3. Content spinning should never, ever, ever be used when you expect a human person to read an article. It works for black hat SEO if you are trying to fool search engines using cloaking and a human won't ever even see the website. (Feel free to challenge me on that statement, I wouldn't know.) But it should never be used on a "real" website, and here is why... 4. Quality content is not just for search engine optimization. It just takes SEO into consideration. 5. Quality web page content is about establishing your brand, engaging your audience, creating easy to follow navigational paths, and turning traffic into loyal subscribers or customers. 6. Quality articles do all that and more. Published on your blog, quality articles are about proving you are an expert in your industry. They are about entertaining and/or educating your readers. Great articles get shared... which is why one great article is worth much more than 50 low quality "words that take up space" type articles. 7. Article marketing... you want to bring traffic to your website? Stand apart from the crowd! You won't do this by taking somebody else's article and spinning it. 8. Let's talk rates now. There are way too many people who say "I won't ever spend more than $X for an article because..." but that's just hogwash. Those people don't get it because they are used to the low quality articles that only cost $X. Quality content can cost more like $XX or sometimes even $XXX but it's worth it in results. Someone who's used to cheap articles might not even be able to imagine that one article can generate a significant return on investment. 9. $X writers don't care about results. They count words and usually follow instructions. 10. $XX writers know their stuff, have a lot to bring to the table, and focus on delivering results. 11. If you don't want (to pay more for) long term results that last, don't ask for a professional with experience. You'll only insult those with real skills by offering less than minimum wage to anyone of their experience level. 12. If you do want to make an impact (and long term profit growth), you need to understand branding before you can recognize the difference quality content makes. 13. Feel free to disagree with any of this, but only if your response contains valid proof that one single poorly written or spun article has ever worked to increase your conversion or referral lead rate, or drop your bounce rate. If you can prove that a $X article has actually generated a substantial ROI, then do it! The point, for those who say "TLDR" is that you will not succeed with crappy content. That is all.