Just as the title says.... A good while ago I had the bright idea to set up a classified site and I'm glad I did. A little background on this project first. I live in a military town. We have a large base at two locations. Because of the military schools we have ~500 families rotate in and out each year. The majority of them have never been to our area. So my idea was to set up a site with paid advertising to help our troops know the best places to shop. Our local newspaper does a poll every year where readers vote of the "Best of Podunk, Albania". These places are considered the creme of the crop and get good coverage in the paper. However that glory only lasts a couple of days. And... my site was born. I got permission from the newspaper to use their "Best of" logo in exchange for a link. Next I contacted these companies with my offer explaining the fact of all these new residents in our area. At first the response was not so good and I had to offer a free month to a few of them As of now I have ~ 20 sites listed at an advertising rate of 50.00 per month. As the site grows this will increase (I hope). As for offline advertising I'm running ads in the base newspaper which is published by the same newspaper as above. They have given me favorable rates for this. Down the road I may look into advertising on the rotating billboard outside the main gate. There are many ways you could twist this idea and make a nice passive income that doesn't take a whole lot of work.