Churn & Burn Ecom Site

Hi All,

I have a question for those of you who build links aggresively, How long do you find these sites last once they rank?

I have an ecommerce site and im looking to open up more of them in different niches but post penguin im having to rethink things a bit. In my current niche the sites that are up there for the big keywords don't have much done to them in the way of backlinks they never dominated it like I did though for many different keywords prior to penguin. Im thinking from now on it may be better for me to go blackhat and have other sites on the boil as backup for when the main site inevitably fails. Does anyone else do this? I wouldn't mind losing my rankings say once a year and promoting a new site to the front line but if it's only going to last 4 months it may not be worth it for me.

Thanks!

Diversity in strategies is just as important as diversity in black hat. Having more than one site allows you to try different things. You don't even have to work on different niches, dominating the first page with multiple stores can happen and does happen more than you think.

Setting a time frame on how often you will get rolled over by an algorithm is impossible. You just don't know when the next one will come out or if a previous one might recognize something you've done in your black hat automation. It applies to White hat too, so many people put all their eggs in one basket using white hat and still got trounced with a G update.

More stores = more chances to win.

if you have an e-com site, you shouldn't really do churn and burn, but ultimately this is up to you...it seems less is more now...just don't over do it...

I have one big site in my main nich and various other smaller ones in subniches of my niche. My main site usually ranks better than the smaller ones on all but the small sites main keyword (the money keyword). Sometimes these smaller sites and their niches overlap giving me 5,6,7 or even 8 of the top 10. All are ecommerce sites with their own payment gateways. I don't interlink them at all, in fact I really try to make them look like totally different businesses.

I'm building the smaller sites as security against the unthinkable

partymarty4870 said:

I have one big site in my main nich and various other smaller ones in subniches of my niche. My main site usually ranks better than the smaller ones on all but the small sites main keyword (the money keyword). Sometimes these smaller sites and their niches overlap giving me 5,6,7 or even 8 of the top 10. All are ecommerce sites with their own payment gateways. I don't interlink them at all, in fact I really try to make them look like totally different businesses.

I'm building the smaller sites as security against the unthinkable

Click to expand...

Everything stated in partymarty's quote is excellent advice.