churn-and-burn - how long until the burn? is it automatic or only when penguin updates?

traveler329 · Mar 22, 2015

meaning does the burn only happen once a year when Penguin updates, or is there some sort of automatic algorithm that triggers the burn?

also, how many bad backlinks does it take? I have recently build some anchor text rich tier1 backlinks to my site - maybe about 15 in total. would that be enough to trigger a penalty?

Zevoltai · Mar 22, 2015

Google's algorithm is a ludicrously complicated piece of work, so there's no right answer for that. There are two kinds of penalties, manual and algorithmic. From experience the algorithmic penalties come in two flavors - refreshes and passive filters. Think of the latter as a bunch of laser security systems you can trigger while trying to rob a bank (rank top 3), and the former as a system wide sweep to detect manipulation. I've had a garcinia cambogia site take 20k GSA links and 300 homepage SAPE links last seven months at #1 on the term "where to buy garcinia cambogia". On the other hand, I had a distinctly whitehat 100+ page authority site get an "unnatural links" warning with only 8 manual web 2.0s and 20 social bookmarks pointing at it. At any given time you have a nonzero probability of getting slapped by google, but the more red flags you trip the higher the chances of getting that algo penalty.

traveler329 · Mar 22, 2015

Zevoltai said:
Google's algorithm is a ludicrously complicated piece of work, so there's no right answer for that. There are two kinds of penalties, manual and algorithmic. From experience the algorithmic penalties come in two flavors - refreshes and passive filters. Think of the latter as a bunch of laser security systems you can trigger while trying to rob a bank (rank top 3), and the former as a system wide sweep to detect manipulation. I've had a garcinia cambogia site take 20k GSA links and 300 homepage SAPE links last seven months at #1 on the term "where to buy garcinia cambogia". On the other hand, I had a distinctly whitehat 100+ page authority site get an "unnatural links" warning with only 8 manual web 2.0s and 20 social bookmarks pointing at it. At any given time you have a nonzero probability of getting slapped by google, but the more red flags you trip the higher the chances of getting that algo penalty.

that is a great answer! but so there is an algo that isn't Penguin but aslo constantly watches over backlinks?

winosergio · Mar 22, 2015

Zevoltai explained it perfectly.

What you mean by algo that wtches for backlinks is the filters Google have. You can trigger that filter in many diferent ways. And dont ask me what those filters are, because if I knew it, I would be filthy rich.

bartosimpsonio · Mar 22, 2015

Some churn n burn sites never burn and end up becoming long term projects. Others get burned a week after they rank.

betaclause456 · Mar 22, 2015

No fixed answer for this, but any update at anytime can effectuate the burning process.

BikSMM · Mar 22, 2015

Remember last Penguin update V 3.0, a huge amount of websites got penalized or sandboxed, even ones which used SEO which were looking safe. The guys from Google are all time impoving the algorithm and unfortunately nobody can say exactly which sites will get affected by it.

churn-and-burn - how long until the burn? is it automatic or only when penguin updates?

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