Im not sure if it have been discussed here.
Posted on marketingland.com 2 days ago
The Physical Web is an approach to unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device ? a vending machine, a poster, a toy, a bus stop, a rental car ? and not have to download an app first. Everything should be just a tap away.
The Physical Web is not shipping yet nor is it a Google product. This is an early-stage experimental project and we?re developing it out in the open as we do all things related to the web. This should only be of interest to developers looking to test out this feature and provide us feedback.
The number of smart devices is going to explode, and the assumption that each new device will require its own application just isn?t realistic. We need a system that lets anyone interact with any device at any time. The Physical Web isn?t about replacing native apps: it?s about enabling interaction when native apps just aren?t practical.
Whats your thought about it?
Read more: http://marketingland.com/chrome-notifications-the-physical-web-and-googles-war-on-apps-126291
Posted on marketingland.com 2 days ago
The Physical Web is an approach to unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device ? a vending machine, a poster, a toy, a bus stop, a rental car ? and not have to download an app first. Everything should be just a tap away.
The Physical Web is not shipping yet nor is it a Google product. This is an early-stage experimental project and we?re developing it out in the open as we do all things related to the web. This should only be of interest to developers looking to test out this feature and provide us feedback.
The number of smart devices is going to explode, and the assumption that each new device will require its own application just isn?t realistic. We need a system that lets anyone interact with any device at any time. The Physical Web isn?t about replacing native apps: it?s about enabling interaction when native apps just aren?t practical.
Whats your thought about it?
Read more: http://marketingland.com/chrome-notifications-the-physical-web-and-googles-war-on-apps-126291